Client Success: University of Oregon Athletics DepartmentGrowing your fan base and increasing promo ticket redemption

Highlights:

  • 78% of promotional tickets issued were used on game day (28% more than average)
  • 81% of accounts used to access military promotional tickets were new accounts
  • Setting up the military promotion for the second game took less than an hour

Challenge:

As other athletic departments, ticket sales directors, and stadium operators know, it’s not unusual to end up with tickets to move at the last minute when visiting teams don’t use their allotment of visiting team tickets or because of late ticket returns. To make matters worse, as many as 50% of promotional tickets distributed often go unused, translating to lower merchandise and concession sales and empty seats in the stadium.

Solution:

SheerID and University of Oregon Athletics Department worked together to distribute promotional tickets for three games to verified service members, veterans, retirees, and reservists. After the initial implementation was complete, creating a last-minute ticket promotion was turn-key.

SheerID is the leader in authentication and a pleasure to work with. Their leading technology has enabled us to connect with our local military in unparalleled engagement. For any organization needing assistance in authenticating different groups, SheerID is unmatched.

Craig Pintens, Senior Associate Athletic Director/Marketing & Public Relations , University of Oregon Athletics Department

Benefits:

Both the scan rate for the promotional tickets claimed pre-game and the percentage of new accounts generated by the military appreciation program were extremely-high, according to University of Oregon’s Director of Sales, Terry Smith.