As the AI landscape rapidly expands, platforms struggle to stand out and build meaningful connections with individual users– even as more and more users turn to AI for daily use.
At the same time, access to high-quality user data is limited, and rising offer abuse threatens to undermine platform revenue, user trust, and long-term brand equity. Without a means to capture meaningful data and foster long-term brand loyalty, platforms risk stagnation, user churn, and missed opportunities for sustained growth.