low income

Create Purpose-Driven Promotions

Generate goodwill and give back to customers who could use help making ends meet. Extending verified offers to Americans qualifying for government assistance builds brand loyalty while acquiring new customers at a price point they can afford.

See SheerID’s Audience Data Platform

Trusted by hundreds of the world's most admired brands

The Opportunity Gap in Assistance Programs

Reaching customers who qualify for government assistance requires sensitivity, precise targeting, and unobtrusive verification. Without the right approach, brands miss opportunities to give back while building loyalty with millions of price-conscious consumers.

Supporting STATS

100 M+

Americans participate in government assistance programs.

2 in 3

SNAP households include children.

77%

of consumers want to purchase
from companies that make the
world better.

Create Economic Empowerment with Verified Offers

SheerID’s Audience Data Platform (ADP) helps brands generate goodwill while acquiring new consumers with verified, exclusive offers. With our ADP you can:

Acquire new customers at a price point that works for their budget.

Protect margins by verifying eligibility with authoritative data sources in a streamlined, user-friendly experience.

Collect permissioned data that fuels personalized engagement and builds loyalty.

Create Value through Verification

Expand Reach While Reducing CAC

Connect with millions of consumers who might otherwise miss out on your brand. Our seamless verification process helps you provide high-value discounts while protecting margins—while word-of-mouth referrals amplify your message among eligible audiences.

79%
of Americans feel a deeper personal

connection to companies with shared values.

Build Brand Goodwill

Create genuine connections within this customer group by recognizing their unique needs. Demonstrate a wider commitment to affordability and accessibility while partnering with nonprofits to extend your offer’s reach and impact.

79%

of consumers say they would join a brand’s loyalty program in order to receive an exclusive offer.

Meet Customers Where They Are

Engage assistance recipients with sensitivity at a timely moment. With economic concerns affecting spending habits, assistance-based offers provide timely value to families, veterans, and seniors across every state. These consumers appreciate brands that recognize their needs and value their business.

71%
of consumers are changing spending habits due to economic conditions.

Balance Accessibility with Brand Value

Provide meaningful discounts while protecting margins and brand value. Instant verification ensures only eligible customers can redeem your exclusive offer, creating opportunities to reach new audiences while generating goodwill that enhances your brand.

“We’re making it easier and more accessible for government-assisted customers to become members and take advantage of the full suite of savings Walmart+ has to offer them.”

VENESSA YATES

SVP and General Manager

Verify Eligibility without Adding Friction

Create a seamless verification experience that respects consumer privacy. Customers share minimal information, and SheerID’s Audience Network instantly confirms eligibility using authoritative data sources—providing simple document upload options if necessary. You can customize eligibility thresholds to maximize reach and impact.

“SheerID enables us to provide a platform and service for these audiences to change their lives. It’s inspiring to see our global reach and how many people from different industries and walks of life have used Codecademy to pursue their passions and find a new role.”

AMY YEH

Integrated Marketing Lead

Turn One Transaction into Ongoing Engagement

Collect valuable, permissioned data in a verification process that streams the data directly into your martech platforms. Use these insights to create personalized re-engagement campaigns that build lasting loyalty.

Codecademy used the verified data it collected

from customers on government assistance and

other audiences to drive email re-engagement rates higher than
55%

Accessibility in Action

Walmart+ Assist gives eligible individuals membership perks like free delivery on prescriptions and groceries at a 50% discount.

Read the Story

Codeacademy’s offer program achieved ROI in  6 months and drove a re-engagement campaign open rate of more than 55%.

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Lime Access provides discounted rides to individuals who qualify for government assistance, using straightforward, inclusive messaging and a fast sign-up process.

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