Nurture Growth with Healthcare Workers and First Responders

Honoring healthcare professionals and first responders with exclusive offers is an incredibly effective way to win their business and create repeat buyers. Instantly verifying their eligibility with SheerID’s Audience Data Platform (ADP) makes that strategy even more effective by protecting your offer and giving you customer data to grow their CLV.

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A Healthy Way to Protect Offers and
Drive Long-Term Revenue

When verifying eligibility for a healthcare or first responder discount, other solutions simply ask for basic workplace IDs or department email addresses. Our ADP instantly verifies their professional status while enriching your CRM with valuable customer data you can use to create targeted campaigns that honor their service and turn a one-time discount into lifelong loyalty.

Launch an Exclusive Offer
for Frontline Workers

Instantly Verify
Consumer Eligibility

(and collect zero-party data along the way!)

Example verification result confirming Emily King as a labor and delivery healthcare worker at Legacy Hospital, showing her work email and birth date.

Market to them for
Eternity

Example National Nurses Week email to Emily thanking her for her impact on patients and community, with a 30% off offer and a Shop Now button.

Our Brands Stand Strong with
Everyday Heroes

ASICS’s streamlined verification for medical workers and first responders drove 100% lift in conversions and $12 increase in AOV.

Read Customer Story

TAKE THE ECONOMIC PULSE OF FRONTLINE WORKERS

First Responders

5M+

In 11 Countries

$91B

Spending Power in the US

Healthcare Professionals

47M

In 15 countries

$100K/yr

Salary earned by 1 in 3 US
healthcare workers

Achieve Lifetime Loyalty with
Exclusive Offers

Drive Frontline Conversions

Healthcare workers and first responders are motivated to purchase with exclusive offers. Over nine in ten first responders and four in five healthcare workers would be more likely to purchase from a brand offering them a special discount.

Increase Growth While Reducing CAC

Nearly all healthcare workers and first responders will share an exclusive offer with other eligible coworkers, typically in-person or over social media—creating a viral effect that lowers CAC while increasing reach.

96% of healthcare workers would share a discount with their colleageues

Build Emotional Connections

Exclusive offers make healthcare workers and first responders feel valued, grateful, and honored. Forging these emotional connections with these communities lays the foundation for long-term loyalty.

67% of everyday heroes feel emotionally connected to brands that give them an exclusive offer.

Nurture Loyalty into
Higher CLV

Offering exclusive discounts builds loyalty that translates into higher-dollar transactions and more frequent purchases. Eighty-percent of first responders and 59% of healthcare workers are more loyal to brands with exclusive discounts.

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

Sleep Number

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

SoundCloud

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

Bass Pro Shops

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

Intuit

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

Sleep Number

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

SoundCloud

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

Bass Pro Shops

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

Intuit

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead