Graduate to Lasting Educator Loyalty

Instantly verify educator’s eligibility for an exclusive offer with SheerID’s Audience Data Platform (ADP) and use the data you collect to enrich your customer profiles and create personalized re-engagement campaigns.

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Turn Verification Data into
Long-Term Loyalty

Our ADP verifies exclusive offers for educators (K-12, university, and post-secondary teachers and administrators) using authoritative data sources, not risky methods like school emails or university badges. We then append their data to your CRM so you can re-engage them with campaigns that encourage lifelong brand advocacy and loyalty, drive ROI, and generate ongoing revenue.

Launch an Exclusive Offer
for Educators

Example offer banner with confetti reading

Instantly Verify
the Consumer is an Educator

(and collect zero-party data along the way!)

Example verification result confirming Marilyn Jones as a second-grade language arts teacher at Cambridge Elementary, showing her school email and birth date of October 8, 1985.

Market to them for
Eternity

Example American Education Week email to Marilyn offering an extra discount on top of her regular educator discount through 11/18, with a 25% off offer and a Shop Now button.

Our Brands Are Making the Grade with Educators

Unity’s offer for students and educators drove 260K+ free licenses and a 50% increase in conversions.

Read Customer Story

POP QUIZ: THE EDUCATOR OPPORTUNITY

21M+

Educators Worldwide

$330B

Spending Power in the US

$1.7B

Out-of-Pocket Spent on School Supplies in the US

Transform Teacher Recognition Into Long-Term Revenue

Acquire New Educator Customers

Teachers feel grateful, valued, and motivated to buy from brands that provide educator discounts. Three in four teachers prefer to shop with brands with exclusive teacher offers.

Amplify Reach Through Educator Communities

Teachers share exclusive discounts with their tight-knit colleagues in-person and online, creating a viral effect that increases offer ROI.

Promoting educator discounts on TikTok generates buzz for Tarte, bringing in 28k likes on a single post.

99% of educators would share an exclusive discount with other teachers.

Nurture Loyalty and
Improve CLV

Exclusive offers build loyalty with educators—76% feel more emotionally connected to brands that offer them teacher discounts. And you can use the verification data you collect to re-engage educators during peak promotional windows, like back-to-school and appreciation days.

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

Raymond Osborne

Project Manager

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead