Affinity network

Cross-Promote Your Offers with Other Admired Brands

Drive more revenue by exposing your exclusive offers to eligible customers verified by other brands.

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Reach New-to-You Customers at Complementary Brands

Attract customers by cross-promoting exclusive discounts to verified audiences at companies that align with your brand.

Co-marketing
acquisition:

Complementary or adjacent brands

Cross-brand
acquisition:

Companies in the same brand portfolio

Partner acquisition:

Companies with established partnerships

Key Features and Benefits

Partner with Leading Brands

We match complementary, non-competitive brands so you can leverage each other’s customer bases to increase exposure and drive new acquisitions—all without additional advertising spend.

Create Data-Driven Personalization

Leverage your partner’s verified audiences and entice these consumers with personalized offers.

Augment Your Martech and Adtech Platforms

Maximize the full potential of your martech and adtech platforms by using our ADP to append the verification data you collect to your customer profiles for more personalized and effective marketing.

Two coworkers reviewing a laptop together, with a checklist overlay showing verification steps completed.

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

Raymond Osborne

Project Manager

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

Ready to take the next step?

Let’s Talk

Frequently Asked Questions

What is SheerID’s Affinity Network and how does it help us acquire new customers?

Our Affinity Network connects your brand with other trusted brands that also give exclusive offers to the audiences you’re engaging. You can have your offer displayed right after a customer is verfied for their offer, which immediately puts your offer in front of verified members of the audience you want to reach. This helps you reach new audiences through partners that already have strong relationships with those consumers. It is a simple way to grow customer acquisition without relying on paid media alone.

How does the Affinity Network work for consumers who see our offers?

When someone verifies their eligibility for an offer from a participating brand, they are shown additional offers from you and other brands that they are also eligible for. They can select your offer and receive more information from you about how to redeem it. Since they have already been verified, the experience is seamless and creates a clear path from discovery to conversion.

What types of brands see the most value from the Affinity Network?

Brands across all industries that want to reach high value audiences and grow efficiently can see strong results. Marketers working in retail, telecom, AI, travel and hospitality, media and entertainment, and consumer software and apps can use our Affinity Network to engage students, educators, the military, and hundreds of other audiences. Our Affinity Network is designed to match your offers with customers who are highly likely to convert because they are already verified members of the groups you want to reach.

How does the Affinity Network improve marketing efficiency and lower acquisition costs?

Our Affinity Network helps you drive low-cost acquisition by putting your offer in front of customers who are eligible for it and who have already been verfied by other brands. This leads to higher conversion rates and reduces money you might otherwise spend on reaching ineligible customers. It also gives you a new acquisition channel that does not compete with paid media budgets, which helps lower your overall cost per customer.

How does SheerID protect consumer data and create a secure experience?

Our Affinity Network collects only basic information from customers who willingly provide it to receive an offer. SheerID manages verification and consent, and your brand fully owns the verified data that customers provide–we don’t share, sell, or use it. This creates a secure and transparent experience that aligns with privacy best practices.

What types of promotions work best within the Affinity Network?

Our Affinity Network works well for any exclusive offer or experiece you want to give a specific audience, like exclusive access to discounts and experiences, welcome offers, or cross promotions with brands that share similar audiences. It is highly effective way to reach customers because it rewards them for belonging to groups that have meaning to them, like being a students, educator, healthcare worker, or member of the military. The result is a more relevant and trusted introduction to your brand.