Alliance Network

Create Brand
Alliances Without
Any Overhead

With our Alliance Network, you can easily form strategic relationships with other companies that help you drive loyalty and acquire their members and employees as new customers—all while saving time, money, and internal resources.

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Easily Leverage Your Brand Relationships to Drive Growth

Membership Offers

Leverage a customer’s devotion to an organization to win their business by giving special offers to verified members of that group.

Employee Perks

Acquire new customers by offering exclusive deals to verified employees of select companies, then use the permissioned data you collect to retain them.

Loyalty Linking

Create joint rewards with select companies by linking loyalty programs and verifying membership through a single log-in experience.

Key Features and Benefits

Streamline and Scale Brand Relationships

Easily leverage strategic brand relationships without the  need for time-consuming legal and IT resources or third-party clean rooms. Our Alliance Network uses standardized data matching and privacy-safe data sharing for the  greatest security, which enables you to seamlessly link programs with individual brands separately to quickly scale your partnerships.

Ensure Real-Time Accuracy

Eliminate manual data updates and maintain accuracy with automated updates that ensure real-time synchronization between you and your partners’ systems.

Leverage Convenience, Security, and Data

Verify your customer belongs to your partner’s loyalty program, is a member of their organization, or an employee of a brand partner in a unified, secure flow between systems that collects customer data and sends it to your martech platforms to drive your loyalty campaigns.

Create In-Brand, User-Friendly
Landing Pages

Facilitate consumer trust by building custom-branded pages that make it easy for customers to seamlessly link their loyalty programs and verify their eligibility for your exclusive offer.

Best Practice Hospitality/Travel

Customer Lookbook: The Art of the Offer

eBook

The Ultimate Guide for Marketing to Graduates

Unpacked: How loyalty programs power lifecycle marketing strategies

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

Raymond Osborne

Project Manager

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

Ready to take the next
step?

Let’s Talk

Frequently Asked Questions

What is SheerID’s Alliance Network and how does it support partner marketing?

Our Alliance Network expands your reach by enabling you to give verified, exclusive offers to members and employees of organizatons that align with your brand. You can also create joint rewards with companies by linking loyalty programs and verifying membership through a single log-in experience. Programs like these give you natural opportunities to partner with other brands without heavy coordination or custom integrations.

How does the Alliance Network help us build stronger brand partnerships?

Our Alliance Network makes it easy for you to collaborate with other brands by leveraging shared audiences and aligned interests. You can easily give exclusive offers to members and employees of partner organizations, verify a customer’s eligibility, then use the data you collect to nurture a direct relationship with them. You gain new customers and your partners gain favor with their members and employees by giving them your special perks. You can also easily link your loyalty program to the loyalty programs of your partners to offer joint promotions that faciliate loyalty to both you and your partners.

How does the Alliance Network support co-marketing programs?

Our Alliance Network supports co-marketing programs by giving you an easy way to engage prospects who are highly likely to respond to your offer because it’s being introduced to them through an employer, or through another organization they belong to and trust. It also expands how you can reward members of your loyalty program by giving them exclusive perks from other brands they are already loyal to. This leads to higher engagement and allows both partners to grow through a unified experience.

How does this approach improve customer loyalty and retention?

When consumers receive personalized and exclusive offers that reflect who they are, they feel recognized by the brand. Our Alliance Network helps you deliver these types of offers at scale. Over time, this creates stronger loyalty, deeper customer relationships, and more repeat engagement.

What makes the Alliance Network valuable for loyalty programs?

Our Alliance Network helps you enhance your loyalty program by expanding the rewards you can offer customers and leveraging the reward programs of partner brands. You can use exclusive offers to drive enrollment in your loyalty program, and to give special offers to members of your loyalty program who belong to specific audiences, like students, eductagtors, employees, or a partner organziation. These targeted benefits make your program more relevant and encourage members to stay active.

How much work does it take to integrate the Alliance Network into our existing marketing programs?

Implementation is designed to be simple. SheerID manages verification and data security, and the experience fits easily into your current workflows. Once you are set up, you can participate in partner promotions, share your offers, and access new audiences without requiring major technical work from your team.

Create Brand Alliances Without Any Overhead