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Win and Retain Seniors

When you honor seniors with an exclusive offer and instantly verify their eligibility with SheerID’s Audience Data Platform (ADP) you protect it from discount abuse and capture customer data you can append to your CRM. Now you can create rich customer profiles and personalized engagement that nurture senior loyalty.

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Seniors.

Build Trust with the Gold Standard
in Verification

Our ADP offers the ideal way to verify seniors’ eligibility for exclusive offers. We minimize friction by instantly verifying them through an in-brand experience that collects valuable customer data they willingly share. This exchange can happen online or in-store, and gives you insight you can use to create personalized marketing that nurtures their loyalty.

Launch an Exclusive
Offer for Seniors

Example offer banner with confetti reading

Instantly Verify the Consumer
is a Senior

(and collect zero-party data along the way!)

Example verification result confirming Pat Murphy as a senior, showing her email, birth date of May 13, 1954, and that she has grandchildren.

Market to Them for
Eternity

Example email to Pat:

Our Brands Are Wise to
Growing with Seniors

Michaels verified 200,000 community members for exclusive offers, both in-store and online.

Read Customer Story

THE ENDURING SPENDING POWER OF SENIORS

560M+
Seniors Worldwide
$15T
Global Spending Power
99%
of seniors want to hear about senior exclusive offers.

Energize Your Growth Engine by Rewarding Seniors

Boost Senior Acquisition

Senior offers drive more conversions. One in three seniors would try a new brand if given an exclusive discount.

99% of seniors want to hear about personalized offers designed for them.

Increase Your Offer’s Reach

Seniors love spreading the word about great deals. More than 90% will share an exclusive offer with other seniors, often on Facebook. This increases your reach while reducing acquisition costs.

9 in 10 seniors would share an exclusive discount with other seniors.

Drive Senior Loyalty

Seniors appreciate brands that honor them with exclusive offers: 80% will shop more frequently with brands that give them one. And many seniors shop with their families in tow, planting the seeds for generational loyalty.

Verifying offers with our ADP gives you consent-based customer data that deepens seniors’ trust in your brand and enables personalized re-engagement.

83% of seniors say they shop more often with brands that give them exclusive offers.

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

Sleep Number

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Headshot.

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Headshot.

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Headshot of Steve Woodward.

Steve Woodward

Senior Director – Digital Experience

SoundCloud

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

Bass Pro Shops

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Headshot of Megan Hyman.

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Headshot of Chelsea Amaro

Chelsea Amaro

Product Manager Peacock

Intuit

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

Headshot of David Toper.

David Toper

Marketing GTM Strategy Manager, Product Innovation

Sleep Number

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Headshot.

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Headshot.

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Headshot of Steve Woodward.

Steve Woodward

Senior Director – Digital Experience

SoundCloud

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

Bass Pro Shops

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Headshot of Megan Hyman.

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Headshot of Chelsea Amaro

Chelsea Amaro

Product Manager Peacock

Intuit

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

Headshot of David Toper.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Headshot of Kody Atkinson

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Headshot of Nick Charrow, Princess

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Headshot of Ashley Pia, Manager of Membership at J.Crew

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Headshot of Kody Atkinson

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Headshot of Nick Charrow, Princess

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Headshot of Ashley Pia, Manager of Membership at J.Crew

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

Ready to take the next step?

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  1. 1 https://www.sheerid.com/resources/seniors
  2. 2 https://www.sheerid.com/resources/seniors
  3. 3 https://www.businesswire.com/news/home/20240812252613/en/Consumer-Loyalty-Survey-Reveals-71-of-Consumers-are-More-Loyal-to-Brands-that-Give-Them-Exclusive-Offers