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Creating Connections
That Spark Loyalty

We empower marketers who prioritize authentic brand relationships to engage with their most valuable audiences with precision and confidence.

Where it All Began.
Let Us Tell You a Story….

In 2011, our founders saw an opportunity to help brands reach students with exclusive offers without requiring students to share sensitive information like a social security number or brands to risk experiencing the discount abuse that comes with using a .edu and or student ID to verify student status. To address this need, SheerID was created to leverage authoritative data sources to confirm eligibility for special offers. Brands could now engage directly with a diverse range of consumer communities worldwide, which quickly came to include educators, the military, healthcare workers, first responders, and hundreds of other groups.

Building on this success, we have evolved into the industry’s first Audience Data Platform (ADP) to verify, enrich, and append customer data—empowering marketers to create authentic, lasting connections with their high-value audiences.

What Keeps Us Going

We are passionate about connecting brands and consumers through shared value and trust. Motivated by our four RISE values, our team brings our values to life every day.

Recognition

Reward the teamwork and effort that creates compelling value for brands and their consumers.

Integrity

Be transparent and facts-driven to increase trust among employees, customers, and shareholders.

Speed

Prize agility over perfection. Always aim to remove friction in everything we do so we can innovate faster.

Empathy

Seek diverse ideas and strive to understand one another in order to discover the best course of action.

Meet Our Leadership Team

SheerID’s executives embody our RISE values and use their decades of technology, enterprise SaaS and MarTech leadership experience to build a diverse, supportive, and thriving company.

Stephanie Copeland Weber

Chief Executive Officer

Stephanie Copeland Weber

Chief Executive Officer

Stephanie is SheerID’s CEO, and brings to the company 25 years of deep expertise in growing and scaling the teams and operations of dynamic, high-growth, SaaS and tech-enabled businesses. She has a proven track record of driving results and excellence for customers and shareholders, and is highly regarded for her ability to find win-win scenarios that increase business value and empower teams to achieve shared goals.

Stephanie also excels at creating transparent, human-centered cultures for employees. She drives change that positively impacts organizations through data analysis, active listening, clear communication, graceful adaptability, and a “get sh*t done” attitude.

David Shear

Co-founder and President

David Shear

Co-founder and President

David Shear co-founded SheerID in 2011. He is a highly collaborative leader whose expertise in business and people-first approach has helped build high-performing teams, drive sustainable growth, and establish the company as a leader in audience marketing. 

As SheerID’s president, he has scaled the company from a startup to a global SaaS leader serving hundreds of the world’s leading brands. His extensive experience has enabled SheerID to expand internationally and extend its global network of data and strategic partners. His current responsibilities include leading corporate and business development and facilitating a values-driven company culture.

Rebecca Grimes

Chief Revenue Officer

Rebecca Grimes

Chief Revenue Officer

Rebecca has had a highly successful 25-year career steering sales, marketing, and customer success teams through exceptional growth. This rare trifecta of leadership experience has helped her scale B2B and B2C SaaS companies across functional, business, and geographic boundaries. To optimize revenue and build effective go-to-market strategies, she uses a data-driven approach to surface a deep understanding of a customer’s needs, and then translates those insights into growth and expansion plans that easily scale.

As the revenue leader, Rebecca creates demand for SheerID’s unique offerings and cultivates awareness of the value they provide to the world’s most admired brands.

Carter Lassy

Chief Product Officer

Carter Lassy

Chief Product Officer

Carter Lassy is SheerID’s chief product officer and brings to this role more than 20 years of experience in digital marketing, advertising, and ecommerce for B2B and B2C SaaS platforms. Carter has worked for several public and private companies like Experian, Verizon, EdgeCast and Cheetah Digital, serving customers from SMB through Enterprise.  

His passion is developing innovative products and architectures for marketers and retailers with ambitious plans for leveraging their customer data to deliver exceptional experiences. He has managed large product and engineering organizations across the world, and loves to build productive teams while fostering a positive and collaborative culture.

Dave Miller

Chief Financial Officer

Dave Miller

Chief Financial Officer

Dave is SheerID’s CFO and has been a valued member of the company for four years. He oversees global accounting, finance, legal, information security and investor relations, and brings a wealth of experience from previous leadership roles at AWS Elemental, FinancialForce, Ernst & Young, and Zynga.

Throughout his 20+ year career, Dave has focused on building teams, processes, and systems that support high growth organizations, enable IPOs, and facilitate mergers and acquisitions. His collaborative leadership style fosters trust and accountability, and his financial acumen and strategic insight are helping to drive SheerID’s development of new products and expansion into new markets.

Laura Stepp

Chief Human Resources Officer

Laura Stepp

Chief Human Resources Officer

Laura joined SheerID as its Chief Human Resources Officer, bringing to the company 30 years of experience in human resources, organization consulting, business operations/administration, and global operator roles. She has extensive expertise in the enterprise SaaS software, technology, and IT industry, and a proven track record of leading global HR teams that foster high-performance cultures. 

Laura is highly skilled at helping businesses achieve ambitious goals while also supporting the employees who make those achievements possible. She is a certified executive coach, a lifelong learner, and a highly proficient facilitator who enjoys working with diverse and talented people.

Turn Your Passion
Into Purpose

We love going above and beyond — not just with
our customers, but with our team. Join us.

View Career Opportunities

Why Leading Brands Choose SheerID

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

We are ​​leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Chelsea Amaro

Product Manager Peacock

We are ​​leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”

Alison Mccowan

Director of Business Development

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”

Danni Woodland

Performance Marketing Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.

Brittni Shull

Director of Digital Marketing

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”

Alison Mccowan

Director of Business Development

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”

Danni Woodland

Performance Marketing Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.

Brittni Shull

Director of Digital Marketing

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

Industry Recognitions

2025 Silver Stevie Award Recipient – Customer Service Team of the Year

SheerID has been honored with a Silver Stevie Award in the Customer Service Team of the Year category. This award celebrates our continued commitment to delivering best-in-class support and building lasting partnerships.

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2025 Finalist – Excellence in Customer Service Awards

SheerID has been named a finalist in the 2025 BIG Excellence in Customer Service Awards. This award celebrates the people, teams, and technologies that are raising the bar for customer support and experience around the world.

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Inc Magazine’s 2023 Annual List of Best Workplaces

An employee survey and an audit of our benefits ranked us amongst the highest-scoring businesses in the US.

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Inc Magazine’s 2023 List of the Pacific Region’s Fastest-Growing Private Companies

In February of 2023, our company’s track record of generating sustainable growth and jobs made us one of the most successful companies in Alaska, Hawaii, California, Oregon, and Washington.

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ISO Certification

In January of 2023, we were proud to receive updated ISO/IEC 27001:2013 certification status from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).

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Inc Magazine’s 2022 Inc. 5000 List of Fastest-Growing Private Companies

In August of 2022, we were honored to be included on this prestigious list of America’s most successful independent small businesses.

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