In 2011, our founders saw an opportunity to help brands reach students with exclusive offers without requiring students to share sensitive information like a social security number or brands to risk experiencing the discount abuse that comes with using a .edu and or student ID to verify student status. To address this need, SheerID was created to leverage authoritative data sources to confirm eligibility for special offers. Brands could now engage directly with a diverse range of consumer communities worldwide, which quickly came to include educators, the military, healthcare workers, first responders, and hundreds of other groups.
Building on this success, we have evolved into the industry’s first Audience Data Platform (ADP) to verify, enrich, and append customer data—empowering marketers to create authentic, lasting connections with their high-value audiences.
We are passionate about connecting brands and consumers through shared value and trust. Motivated by our four RISE values, our team brings our values to life every day.
Reward the teamwork and effort that creates compelling value for brands and their consumers.
Be transparent and facts-driven to increase trust among employees, customers, and shareholders.
Prize agility over perfection. Always aim to remove friction in everything we do so we can innovate faster.
Seek diverse ideas and strive to understand one another in order to discover the best course of action.
SheerID’s executives embody our RISE values and use their decades of technology, enterprise SaaS and MarTech leadership experience to build a diverse, supportive, and thriving company.
Chief Executive Officer
Stephanie is SheerID’s CEO, and brings to the company 25 years of deep expertise in growing and scaling the teams and operations of dynamic, high-growth, SaaS and tech-enabled businesses. She has a proven track record of driving results and excellence for customers and shareholders, and is highly regarded for her ability to find win-win scenarios that increase business value and empower teams to achieve shared goals.
Stephanie also excels at creating transparent, human-centered cultures for employees. She drives change that positively impacts organizations through data analysis, active listening, clear communication, graceful adaptability, and a “get sh*t done” attitude.
President
David Shear co-founded SheerID in 2011. He is a highly collaborative leader whose expertise in business and people-first approach has helped build high-performing teams, drive sustainable growth, and establish the company as a leader in audience marketing.
As SheerID’s president, he has scaled the company from a startup to a global SaaS leader serving hundreds of the world’s leading brands. His extensive experience has enabled SheerID to expand internationally and extend its global network of data and strategic partners. His current responsibilities include leading corporate and business development and facilitating a values-driven company culture.
Chief Revenue Officer
Rebecca has had a highly successful 25-year career steering sales, marketing, and customer success teams through exceptional growth. This rare trifecta of leadership experience has helped her scale B2B and B2C SaaS companies across functional, business, and geographic boundaries. To optimize revenue and build effective go-to-market strategies, she uses a data-driven approach to surface a deep understanding of a customer’s needs, and then translates those insights into growth and expansion plans that easily scale.
As the revenue leader, Rebecca creates demand for SheerID’s unique offerings and cultivates awareness of the value they provide to the world’s most admired brands.
Chief Product Officer
Carter Lassy is SheerID’s chief product officer and brings to this role more than 20 years of experience in digital marketing, advertising, and ecommerce for B2B and B2C SaaS platforms. Carter has worked for several public and private companies like Experian, Verizon, EdgeCast and Cheetah Digital, serving customers from SMB through Enterprise.
His passion is developing innovative products and architectures for marketers and retailers with ambitious plans for leveraging their customer data to deliver exceptional experiences. He has managed large product and engineering organizations across the world, and loves to build productive teams while fostering a positive and collaborative culture.
Chief Financial Officer
Dave is SheerID’s CFO and has been a valued member of the company for four years. He oversees global accounting, finance, legal, information security and investor relations, and brings a wealth of experience from previous leadership roles at AWS Elemental, FinancialForce, Ernst & Young, and Zynga.
Throughout his 20+ year career, Dave has focused on building teams, processes, and systems that support high growth organizations, enable IPOs, and facilitate mergers and acquisitions. His collaborative leadership style fosters trust and accountability, and his financial acumen and strategic insight are helping to drive SheerID’s development of new products and expansion into new markets.
Chief Human Resources Officer
Laura joined SheerID as its Chief Human Resources Officer, bringing to the company 30 years of experience in human resources, organization consulting, business operations/administration, and global operator roles. She has extensive expertise in the enterprise SaaS software, technology, and IT industry, and a proven track record of leading global HR teams that foster high-performance cultures.
Laura is highly skilled at helping businesses achieve ambitious goals while also supporting the employees who make those achievements possible. She is a certified executive coach, a lifelong learner, and a highly proficient facilitator who enjoys working with diverse and talented people.
We love going above and beyond — not just with
our customers, but with our team. Join us.
“SheerID is helping us drive traffic, verify customers and protect our margin.”
“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”
“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”
”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”
“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”
“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”
We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.
Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.
SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.
“SheerID is helping us drive traffic, verify customers and protect our margin.”
“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”
“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”
”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”
“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”
“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”
We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.
Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.
SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.
“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”
“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”
“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”
“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”
“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”
“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”
“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.
“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”
“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”
We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.
“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”
“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”
“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”
“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”
“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”
“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”
“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.
“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”
“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”
We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.
SheerID has been honored with a Silver Stevie Award in the Customer Service Team of the Year category. This award celebrates our continued commitment to delivering best-in-class support and building lasting partnerships.
SheerID has been named a finalist in the 2025 BIG Excellence in Customer Service Awards. This award celebrates the people, teams, and technologies that are raising the bar for customer support and experience around the world.
An employee survey and an audit of our benefits ranked us amongst the highest-scoring businesses in the US.
In February of 2023, our company’s track record of generating sustainable growth and jobs made us one of the most successful companies in Alaska, Hawaii, California, Oregon, and Washington.
In January of 2023, we were proud to receive updated ISO/IEC 27001:2013 certification status from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).
In August of 2022, we were honored to be included on this prestigious list of America’s most successful independent small businesses.
