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Turn Gratitude for Essential Workers into Lasting Loyalty

Capture the loyalty of UK essential workers through instant, comprehensive verification of exclusive offers. With SheerID’s Audience Data Platform (ADP), you can turn verified offers into lasting loyalty by using their verified, permissioned data for ongoing personalization.

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Instantly Verify UK Essential Workers and Watch Conversions Soar

Most methods of essential worker verification are filled with friction, provide only limited audience verification, and restrict access to a customer’s data. Our ADP enables true essential worker verification UK-wide. Instantly verify all 4.2 million essential workers as a seamless step within your purchase process, and control your customers’ experience and their data to deliver more personalized re-engagement.

Launch an Exclusive Offer for UK Essential Workers

Instantly Verify Essential Workers’ Eligibility

(and collect their permissioned data!)

Market to Essential Workers for Eternity

THE UK ESSENTIAL WORKERS MARKET POTENTIAL

4.2M
Essential Workers in the UK
￡60B
in Spending Power
50%
of UK healthcare workers will share a discount or reward with family and friends.

Maximise Revenue from the UK Essential Workers Market

Instantly Verify Essential Workers On-Site

Sending essential workers off-site to get verified for an exclusive offer increases cart abandonment. Our ADP instantly confirms essential worker eligibility for your verified exclusive offers on-site. This reduces friction and gives them a streamlined checkout process that drives conversions.

Infographic: 70% of essential workers say they are more likely to shop with a brand that offers them a discount.

Capture Permissioned Data for Retargeting and Personalisation

Verifying UK essential worker discounts with our ADP gives you valuable permissioned data that you fully own—we attach it to your CDP and don’t retain any of it. This enables you to create retargeting campaigns and personalised experiences that drive repeat purchases and lifelong loyalty. Essential workers love to share your offer, which creates viral growth that lowers CAC and builds brand advocates.

Infographic: 61% of essential workers feel undervalued by brands despite their critical role in the community.

Control and Customize Essential Workers’ Experience of Your Brand

With our ADP, you control every touchpoint—from promotional messaging through the audience verification process and post-purchase engagement. This enables you to create cohesive customer journeys that drive loyalty and repeat purchases.

Infographic: 1 in 5 essential workers is more likely to try a new brand if it offers an exclusive discount.

Why Leading Brands Choose SheerID

Why? Take your pick…exceptional customer service, prioritizing the brand experience and safety, demonstrated results. But don’t take our word for it, here’s what our brands have to say:

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Headshot.

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Headshot.

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Headshot of Steve Woodward.

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Headshot of Megan Hyman.

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Headshot of Chelsea Amaro

Chelsea Amaro

Product Manager Peacock

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

Headshot of David Toper.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Headshot.

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Headshot.

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Headshot of Steve Woodward.

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Headshot of Megan Hyman.

Megan Hyman

Marketing Analyst

“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”

Headshot of Chelsea Amaro

Chelsea Amaro

Product Manager Peacock

Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.

Jason Davis

Head of US E-com

SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.

Headshot of David Toper.

David Toper

Marketing GTM Strategy Manager, Product Innovation

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Headshot of Kody Atkinson

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Headshot of Nick Charrow, Princess

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Headshot of Ashley Pia, Manager of Membership at J.Crew

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Headshot of Kody Atkinson

Kody Atkinson

Group Programs Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Headshot of Nick Charrow, Princess

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Headshot of Ashley Pia, Manager of Membership at J.Crew

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

Ready to take the next step?

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  1. 1 https://www.gwi.com
  2. 2 https://www.gwi.com
  3. 3 https://www.acxiom.co.uk/blog/cx-trends-2025-brand-loyalty