When it comes to your customers, there may be nothing more important than their perception of your brand. This is what they will discuss with friends, and this is what will impact their decision to buy from your company in the future. In recent years, it’s a customer’s view of your customer experience that truly influences how they view you as a company.
Customer experience is the totality of the shopping process. From ease of use on your website and simple check out, to applying discount codes and dealing with customer service, the combination of all of these factors is what your customers are paying attention to.
According to Edelman, 87% of people want more meaningful interactions with brands, but only 17% think brands are actually delivering that. A recent Watermark Consulting study noted that, “A great customer experience can deliver tremendous strategic and economic value to insurance providers, in a way that’s difficult for competitors to replicate.”
Here at SheerID, we are committed to having superior customer service for both our clients and consumers looking for discounts. We strive to provide our clients with the tools they need to provide a superior experience to their customers, and are pleased that our client’s customers seem to feel the same.
Here’s a few examples of what customers have said about their experience using verification services:
“First let me thank you and the PGA for providing complimentary tickets to this special professional golfing event to retired military members and their spouse. The help you provided me in completing the form requesting the tickets was invaluable. And it was delivered very timely and accurate. But especially the person I talked to yesterday was very friendly and anxious to be of service. I received the positive feedback that allowed me to print out the “tickets” this morning. Thank you.” – Steve R USAF, Ret
“I just wanted to greatly compliment Alicia M. for her quick response to my Spotify student verification. I was in a good mood, so I replied to the acceptance with a thank you (I never do that, but I noticed that it didn’t have one of the typical “Do not respond to this account, you won’t get a reply” messages). I was very surprised to see a response. She didn’t have to do that, but she did! She went out of her way to put a smile on my face and I have to say that even though it’s a small gesture, it really makes me appreciate her work even more.” – Lance D.
“Have never had better customer service. Straight to the point, and rapid responses. Amazing! Beyond satisfied.” – Isabelle B.
“I didn’t know Foot Locker had a military discount, so was pleasantly surprised when I found out at the end of ordering a pair of shoes for my daughter. Then I was disappointed when it looked like I might not get to use it because of having to prove it (which of course, makes sense). Imagine my delight and surprise when it took me twice as long to scan my ID as it did for your Customer Service to approve my status!! Thank you so much for your great, prompt customer service!! I have never really shopped at Foot Locker, online or otherwise, but I have a feeling I will be back! A happy customer.” – Christine H.
Customer experience is key component to keeping your customers loyal and happy. Don’t let your company end up on someone’s list for worst customer experience. Find out how your company can meet your customers’ needs, and partner with companies that value customer experience as much as you do.