Identity-based offers see high conversion rates because they create a strong emotional connection with customers. Consumer communities share the offers at high rates, too, which amplifies your campaign and lowers acquisition costs. Digital verification protects your margins for even greater ROI.
Why Verify Community Members?
One of the best ways to acquire customers is by giving an exclusive offer to a target community and verifying a customer’s eligibility for it.
When you give a gated offer to a group like students, you make them feel special, which motivates them to buy from you, again and again. Research shows that when a consumer community receives an exclusive offer, 67% of its members would use it to try a new brand, and 70% would be more loyal to that brand.
This exchange with consumers is called identity marketing, and you can use it to acquire hundreds of communities across the world.
See How to Create a Gated Offer & Verify Community Members with SheerID
The Benefits of Using SheerID for Community Verification
Own the Customer Experience
Create a direct relationship with your customers by:
- Providing a white label verification experience.
- Never requiring them to create a separate account.
- Verifying them online, on mobile, and in your stores.
Own Your Customer Data
Own all customer data collected during the verification process.
- Seamlessly stream verification data to 400+ martech solutions with DataConnectors.
- Leverage data to personalise customer experiences and drive loyalty.
- Reverify customers to ensure they remain community members over time.
Own Your Marketing
Leverage our marketing resources to directly reach your target audience.
- Engage our seasoned Marketing Strategists for best practises and personalised recommendations.
- Post your student offers on the International Student Identity Card discount site.
Expand to a Global Presence
SheerID is the only global community verification provider.
- Launch programmes in multiple regions around the world.
- Leverage multi-language support.
- Verify hundreds of communities.
Strengthen Security & Fraud Protection
Protect your offer with market-leading fraud and security controls.
- Custom data retention rules.
- Custom fraud protection rules to secure your offer from bad actors, including email and SMS loops.
- Integration with your SSO system.
Start Your Programme Quickly
Use MySheerID, our self-service portal, to easily create a gated offer and customise the look and feel of verification experiences for your brand.
- Create a custom programme in minutes.
- Monitor and optimise your programme with detailed reporting.
- Change your programme by yourself at any time.
Why Brands Choose SheerID for Community Verification
"The first-party data ASICS collects through identity marketing has led to the program's quadruple digit ROI"
Sean Condon
VP Ominchannel
Differentiate Your Brand
Giving a personalized offer to a consumer community expresses high regard for its members and makes your brand stand out in their eyes. Verifying their eligibility for your offer creates a reciprocal exchange of value that builds trust, which makes your campaigns more effective and leads to greater customer loyalty.
“Our campaigns to first responders and medical workers drove short-term revenue and expanded our overall customer base.”
Matt Gehring
SVP of Growth
Grow Customer Lifetime Value
Honoring a customers’ identity with a personalized offer launches a deeper brand relationship because it makes them feel special. SheerID gives you zero-party data you can use to turn a customer’s first purchase into a lifelong engagement, and integrating SheerID into your loyalty program makes nurturing them even easier.
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers.”
Steve Carlotti
Executive Vice President of Marketing of Michael's
Create Highly Secure and Appealing Offers
Discount abuse can be as high as 35%. Digital verification ensures only eligible customers can redeem your offer, which prevents revenue leakage and increases your margin. And when customers see your offer is truly exclusive, it increases the offer’s value and underscores your intent to launch a genuine relationship with them.
"We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared."
Randy Gross
Chief Information Officer CompTIA
