Verify, enrich, and append your customer data with consent-based consumer attributes that help you gain and retain targeted customers for a lifetime.
From innovative disruptors to established industry leaders, customers across all sectors use our Audience Data Platform (ADP) to achieve diverse marketing goals—whether it’s expanding reach, driving conversions, strengthening customer relationships, or limiting offer abuse.
Drive conversions by rewarding consumers with exclusive offers, and by re-engaging unverified shoppers with consolation offers to nurture their interest in your brand. Our ADP protects margins, gathers valuable first- and zero-party data, and enables you to build lasting customer relationships.
Foster an emotional connection that deepens your relationship with high-value customers by rewarding them with exclusive offers. The verified, first-party data you collect can be integrated with your martech and adtech platforms and used for lifelong re-engagement campaigns that nurture their love of your brand.
Our customers report that verified audience members outperform other segments they market, which is no surprise: our consumer survey revealed that 71% of consumers belonging to the core groups in our Audience Network are more loyal to brands that give them an exclusive offer.
Universal discounts are one and done and do little for customer lifetime value. Our ADP enables much greater personalization that drives conversions, fuels loyalty, and lowers CAC (and improves your margins!) because happy shoppers tell their friends about your offer and share their love for your brand. According to our consumer survey, 96% of consumers belonging to the core groups in our Audience Network would share an offer with others who were eligible for it.
Our instant and in-brand verification protects offers from abuse and enables you to widely and confidently promote them. Enhanced offer protections can provide additional security and empower you to balance risks in a way that aligns with your business needs.
Giving an exclusive offer to low-income communities drives customer acquisition among consumers who might not otherwise make a purchase. Low-income programs also create a genuine connection with people who need assistance and generate tremendous goodwill for a brand that lasts long after their eligibility for a discount ends.
Expand your reach and engage new audiences by unlocking the power of other companies’ loyalty programs, member organizations, alumni groups, and more. With our Alliance Network you can quickly and confidently market to active members of complementary organizations.
Learn how the Arts and Crafts giant boosted senior, teacher, and military loyalty by integrating their exclusive offers into its Michaels Rewards program.
