Consumer Software

Nurture Early Adopters into Lifelong Customers

Transform valuable audiences like students and educators into lifetime customers with verified, exclusive offers that seed future growth and enable personalized marketing that drives loyalty.

See SheerID’s Audience Data Platform

Trusted by hundreds of the world's most admired brands

The Broken Pipeline of Student Programs

Software brands struggle to ace their student discount strategy. Verification methods like .edu emails exclude nontraditional students while enabling discount abuse.

Both students and educators expect personalized experiences, yet guard their data fiercely. But without meaningful insights, you can’t nurture users from classroom to workplace, which undermines your entire strategy.  

Supporting STATS

$737B

Global software market.

40%

of Gen Z college students would switch loyalty to a competing brand for an exclusive offer.

58%

of Gen Z abandon overly complex website registrations.

Convert Users into Lifetime Customers with Verified Offers

SheerID’s Audience Data Platform (ADP) helps software brands convert audiences new to your software into longtime users with verified, exclusive offers. With our ADP you can:

Engage the next generation of power users while they’re forming brand relationships.

Collect and own permissioned data that fuels personalized engagement to nurture usage through graduation and beyond—driving CLV, retention, and advocacy.

Prevent discount abuse with instant, authoritative verification that expands your reach while maintaining program integrity.

Debug Your Acquisition Strategy

Optimize CAC and Expand Your Reach

Lower acquisition costs by using SheerID’s Audience Network to precisely target students in 190+ countries with exclusive offers that drive high word of mouth. Reach even more prospects by using SheerID’s Affinity Network to put your offers in front of newly verified customers from complementary brands.

97%

of Gen Z would share a student offer with other students.

Build Loyalty from Classroom to Corporate

Build lasting relationships with educators who can champion your software and their students who will become tomorrow’s decision-makers. Both educators and students remember brands that support them, creating emotional connections that translate to long-term engagement and CLV.

2 in 3
students are more loyal to brands that give exclusive offers.

Remove Conversion Roadblocks

Boost conversion rates with a frictionless on-brand, in-app verification process that respects consumer privacy.

Unity used SheerID’s Audience Network to increase student conversions by
50%

Capture Permissioned Data

Collect and append verification data to your martech platforms so you can nurture customers in mastering your software so they will use it throughout their career.

“SheerID’s CRM Sync allows us to store [verified customers’] email addresses in our CRM so we can retarget them with reminders, even if they aren’t in our ecosystem yet.”

AMY YEH

Integrated Marketing Lead

Protect Margins and Confidently Increase Offer Value

Prevent discount abuse with authoritative verification that instantly confirms eligibility, increasing your program’s ROI and enabling you to safely provide generous discounts.

“We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared. SheerID made it impossible to game the system, and it was fun to watch the bad actors wither.”