Summary
Rollick supports manufacturers and dealers that sell outdoor recreational vehicles by making it easier to connect with consumers who are shopping for them. The company wanted to directly engage military members and honor their service, so it created a way for dealers to offer an exclusive discount to active duty soldiers and veterans. To protect the offers and streamline the purchase process, Rollick used SheerID to verify shoppers’ military status. The program paid off, with a 2x year-over-year increase in military leads and a 130% increase in military verifications.
Challenge
Rollick is changing the way outdoor vehicles are bought and sold. Through its consumer-facing GoRollick Marketplace, the company makes it easy for consumer to research products, see local dealer inventory, and access special offers.
On the B2B side, Rollick’s subscription-based services provide a range of marketing and technology solutions for OEMs and dealers, including connecting them with affinity groups that offer member discounts, such as AAA and Sam’s Club.
Rollick wanted to enhance its service by finding a way to more directly engage the military—a group it knew were enthusiastic users of outdoor recreation vehicles, and that it wanted to honor for their service. So it decided to give its 400 dealers the opportunity to offer active duty soldiers and veterans an exclusive discount.
Rollick’s plan was to give dealers the opportunity to set their own discount, but the company still needed a way to protect the offers from abuse by verifying the military status of every consumer. The ultimate goal was to ensure the verification process was easy and frictionless for both shoppers and dealers.
Solution
After hearing great things about SheerID from other companies, Rollick decided to use SheerID’s Audience Network to launch a military program. When shoppers find a vehicle they’re interested in on the GoRollick website, they simply complete a short form and SheerID instantly verifies their eligibility for the discount.
Customers receive a transparent price quote and a verification certificate via email that they can bring to the dealer, and notice of the verification is sent directly to the dealer’s CRM so they can nurture the purchase.
With SheerID’s help, our military program has created a powerful revenue stream for our company and partners.
Results
Rollick’s audience marketing program to the military generated incredible year-over-year growth for both Rollick and the dealers who subscribe to its service. In 2020, the company:
• Doubled the number of leads it passed to dealers.
• Increased military verifications by 130%.
• Grew subscription revenue by 70%.
Jason Nierman, Rollick’s CRO and Co-Founder, was thrilled with the results. “In just one year we increased the number of military consumers taking advantage of the discounts by 130%, which generated 70% more in revenue from dealer subscriptions,” he said. “With SheerID’s help, our military program has created a powerful revenue stream for our company and partners.”
Jason was also pleased by SheerID’s ability to provide a user-friendly verification process. “SheerID delivers a streamlined experience that customers love. Every eligible military shopper was verified instantly,” he said.
Perhaps most importantly, Jason can get the insight he needs to expand his strategy and the support he needs to implement it. “SheerID’s dashboard gives us immediate visibility into how our program is performing,” he said. “The success we’ve seen—along with the exceptional customer service SheerID provides—has inspired us to consider creating offers for new groups, like students, teachers, and medical professionals.”
In just one year we doubled the number of military consumers taking advantage of the discounts and increased the revenue we collect from dealer subscriptions by more than 70%.