An exclusive deal goes a long way with Gen Z. Nearly 60% of Gen Zers check to see if a brand offers them a discount before making a purchase, and nearly 70% are more likely to buy from a brand who does.
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SheerID’s Audience Data Platform (ADP) delivers instant, consent-based verification for young adult offers and populates your martech and adtech platforms with valuable customer data you can use to create tailored campaigns that build lifelong loyalty.
Most verification methods for young adult offers require sensitive data (not cool) or credentials like .edu email addresses (not reliable). Our ADP instantly verifies Gen Zers using basic data they willingly provide and appends that data to your CRM. Now you can re-engage them with personalized campaigns that turn them into brand advocates.
(and collect zero-party data along the way!)
An exclusive deal goes a long way with Gen Z. Nearly 60% of Gen Zers check to see if a brand offers them a discount before making a purchase, and nearly 70% are more likely to buy from a brand who does.
Gen Zers are digital natives, and 93% will share your offer — primarily on Instagram, TikTok, and Snap. Take advantage of these micro-influencers and create a growth flywheel with lowering acquisition costs that increases reach.
Exclusive offers create good vibes with Gen Z. Nearly half of Gen Z feel more emotionally connected to brands that give them an exclusive offer, and more than 60% would join a brand’s loyalty program to redeem one.
When you use our ADP to verify Gen Z eligibility for your offer, you get first-party data you can use to turn Gen Zers into brand loyalists and start building generational loyalty.