Attract new subscribers and win lasting loyalty with verified, exclusive offers that power personalized marketing for media and entertainment.
By Audience
By Use Cases
The Struggle for Subscriber Loyalty
Winning loyal subscribers is the ultimate prize and one of the hardest things for marketers to achieve. Consumers churn-and-return across countless platforms, chasing the next big show or free trial, while demanding increasingly personalized experiences across every touchpoint.
Create a Devoted Fanbase with Verified Offers
SheerID’s Audience Data Platform (ADP) helps media brands attract and retain subscribers with verified, exclusive offers for groups like students, healthcare workers, and first responders. With our ADP, you can:
Target specific audiences with exclusive offers that feel personally meaningful and drive higher conversion rates.
Append verified, permissioned data to your martech stack and create personalized marketing and recommendations based on meaningful attributes.
Amplify reach with offers that consumers love to share with eligible peers.
Optimize ROI through offer protection and valuable brand partnerships.
Earn Rave Reviews and Retain Customers
In less than one month, Paramount+ got
5k
new subscribers
Stand Out in a Crowded Lineup
Use permissioned data to personalize content by interests—from recommending medical documentaries to healthcare workers to promoting a back-to-school offer to students.
Media & Entertainment Company
“SheerID has allowed us to grow our subscriber base tremendously through different targeted segments that align with our brand. We did a full RFP before starting this program and SheerID blew the competition away.”
CASEY K.
Target with Blockbuster Precision
Engage hundreds of audience groups globally through SheerID’s Audience Network and use SheerID’s Affinity Network to promote your offer to eligible prospects who are newly verified customers of partner brands.
“SheerID went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”
ROBERT HOLLIS
Drive Revenue with Award-Worthy Conversions
Turn free trials into paying subscribers with exclusive offers that make customers feel personally rewarded. More than 70% of members who belong to a consumer audience are more loyal to brands that give them an exclusive offer.
“[With SheerID] we now have a scaled, always-on program that leverages behavioral insights, student community access, and best-in-class offer integrity to engage Gen Z consumers and maximize lifetime customer value.”
CHERI DAVIES
Enrich Customer Profiles with Audience Insights
Verify meaningful customer attributes like profession or life stage, append them to your martech platforms, and combine them with behavioral data to drive ongoing engagement.
“Our specialty plans, all of these students, military, first responders — they have higher retention rates than our standard plans. Several points higher. That increase in retention does offset the lower price in many instances for us.”
ANGELO SASSO
Boost Retention with Personalized Connections
Keep price-sensitive subscribers tuned in with exclusive discounts that create lasting emotional connections. More than two in three members of a consumer audience feel more emotionally connected to brands that give them an exclusive offer.
SheerID client’s used our offer
protection to save
$55B
Create a Truly Exclusive Experience
Verify customers with 200K+ authoritative data sources and turn your offer into a cult classic—something your audience knows is hand-crafted just for them—while protecting your bottom line.
96%
of consumers would share an exclusive offer with
others in their group.
Lower CAC to Increase ROI
Score blockbuster results with an indie budget by precisely targeting audiences who are highly likely to spread the word about your offer. Use advanced analytics to understand performance, refine tactics, and improve ROI.
Subscriber Success: Now Streaming
Peacock drove a 70% conversion rate across key segments with personalized offers for students, first responders, healthcare professionals, educators, and the military.
SoundCloud achieved record-breaking conversion rates through targeted student verification.
The Paramount+ verified, exclusive offer to students and the military drove 5k subscriptions in less than 30 days.
