Media & Entertainment

Free Trials to
Forever Fans

Attract new subscribers and win lasting loyalty with verified, exclusive offers that power personalized marketing for media and entertainment.

See SheerID’s Audience Data Platform

Group of friends watching football together.

Trusted by hundreds of the world's most admired brands

The Struggle for Subscriber Loyalty

Winning loyal subscribers is the ultimate prize and one of the hardest things for marketers to achieve. Consumers churn-and-return across countless platforms, chasing the next big show or free trial, while demanding increasingly personalized experiences across every touchpoint.

Supporting STATS

7+ Hours

The time Americans spend with digital media each day

48%

of subscribers would cancel their favorite service over a $5/month increase.

42%

of consumers would accept more ads if personalized to their interests.

Create a Devoted Fanbase with Verified Offers

SheerID’s Audience Data Platform (ADP) helps media brands attract and retain subscribers with verified, exclusive offers for groups like students, healthcare workers, and first responders. With our ADP, you can:

Target specific audiences with exclusive offers that feel personally meaningful and drive higher conversion rates.

Append verified, permissioned data to your martech stack and create personalized marketing and recommendations based on meaningful attributes.

Amplify reach with offers that consumers love to share with eligible peers.

Optimize ROI through offer protection and valuable brand partnerships.

Composite image of young adults and military member.

Earn Rave Reviews and Retain Customers

Stand Out in a Crowded Lineup

Use permissioned data to personalize content by interests—from recommending medical documentaries to healthcare workers to promoting a back-to-school offer to students.

In less than one month, Paramount+ got
5k
new subscribers

Target with Blockbuster Precision

Engage hundreds of audience groups globally through SheerID’s Audience Network and use SheerID’s Affinity Network to promote your offer to eligible prospects who are newly verified customers of partner brands.

Media & Entertainment Company

“SheerID has allowed us to grow our subscriber base tremendously through different targeted segments that align with our brand. We did a full RFP before starting this program and SheerID blew the competition away.”

CASEY K.

Director of Customer Acquisition

Drive Revenue with Award-Worthy Conversions

Turn free trials into paying subscribers with exclusive offers that make customers feel personally rewarded. More than 70% of members who belong to a consumer audience are more loyal to brands that give them an exclusive offer.

“SheerID went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

ROBERT HOLLIS

Senior Strategy & Operations Manager

Enrich Customer Profiles with Audience Insights

Verify meaningful customer attributes like profession or life stage, append them to your martech platforms, and combine them with behavioral data to drive ongoing engagement.

“[With SheerID] we now have a scaled, always-on program that leverages behavioral insights, student community access, and best-in-class offer integrity to engage Gen Z consumers and maximize lifetime customer value.”

CHERI DAVIES

Senior Director of Acquisition Marketing

Boost Retention with Personalized Connections

Keep price-sensitive subscribers tuned in with exclusive discounts that create lasting emotional connections. More than two in three members of a consumer audience feel more emotionally connected to brands that give them an exclusive offer.

Friends in fall attire laughing together.

“Our specialty plans, all of these students, military, first responders — they have higher retention rates than our standard plans. Several points higher. That increase in retention does offset the lower price in many instances for us.”

ANGELO SASSO

SVP, Customer Engagement

Create a Truly Exclusive Experience

Verify customers with 200K+ authoritative data sources and turn your offer into a cult classic—something your audience knows is hand-crafted just for them—while protecting your bottom line.

SheerID client’s used our offer
protection to save
$55B

Lower CAC to Increase ROI

Score blockbuster results with an indie budget by precisely targeting audiences who are highly likely to spread the word about your offer. Use advanced analytics to understand performance, refine tactics, and improve ROI.

96%
of consumers would share an exclusive offer with
others in their group. 

Subscriber Success: Now Streaming

Peacock drove a 70% conversion rate across key segments with personalized offers for students, first responders, healthcare professionals, educators, and the military.

Read the Story