Customer Loyalty

Customer loyalty programs have evolved far beyond the archetypal punch-card. Today’s consumers value personalized engagement and rewards. Offering exclusive discounts to seniors, teachers, students, and military service members demonstrates that your brand knows and values them as customers and as people. A customer loyalty program that includes gated offers drives acquisition rates, increases customer loyalty, and fosters positive word-of-mouth, leading to gains in overall customer lifetime value. SheerID helps you protect the value of your customer loyalty program with digital verification that ensures your offers remain exclusive, and that your customers feel rewarded for their loyalty.

To learn more about customer loyalty programs, read our related blog posts or download our 2018 Shoppers Study.

Posts

8 Tips for Engaging Your Community Throughout the Holiday Season

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...
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Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Learn how to build enduring customer loyalty.
Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...
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Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...
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How to Win Teacher Loyalty with a Personalized Offer

A smiling female teacher helps a young student using school supplies she bought with a personalized offer.
When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...
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4 Ways to Create Customer Loyalty… without Slashing Prices

A person demonstrating customer loyalty by using their rewards card.
Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...
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Answer Forrester’s Call for Authenticity with Personalized Marketing

A person sits on the sofa with a dog looking at a laptop.
Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...
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How SheerID and Salesforce Commerce Cloud Makes B2C Customer Acquisition Easy

Two colleagues at a work station happy about using SheerID and Salesforce Commerce Cloud to boost B2C customer acquisition.
Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...
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Spotify’s New Project with the Obamas Creates Product Differentiation

Young woman with pink hair streams her music with Spotify's gated, exclusive offer for students.
Spotify is the trendsetter of personalized, exclusive content, and its user-first approach creates successful product differentiation. As a result, Spotify reported 100M Premium subscribers and more than 217M monthly active users this year. What's more, the company’s new deal with the Obamas demonstrates a continued commitment to subscribers. Cornering Exclusive Content The recent exclusive contract ...
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5 Customer Acquisition Strategies for Box Subscription Companies

Let’s get the hard truth out of the way: current customer acquisition strategies for subscription companies are struggling to establish loyalty. That spells bad news for your bottom line. Case in point: HubSpot found that acquisition costs have jumped over 50% for paid channels. However, the overall subscription economy continues to grow at a quick ...
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Hook New Subscribers With 3 Exclusive Promotions

A person looking excitedly into a box.
The subscription box industry is no stranger to using discounts for customer acquisition strategy. Ideally, a new subscriber is incentivized to try a new subscription box by a discount. They fall in love with the product and become a loyal customer. It doesn’t always work out that way. The truth is, the market is chock ...
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Press

SheerID lance « SheerID InStore », première solution digitale disponible en magasin pour les offres exclusives et les promotions

Paris, France – 14 mars 2024 – SheerID, leader mondial de la vérification d’identité pour le commerce, annonce le lancement de SheerID InStore. Avec cette nouvelle solution, les retailers pourront facilement vérifier en magasin l’éligibilité des acheteurs à des offres exclusives. De telles offres sont généralement réservées à des communautés très convoitées telles que les étudiants, […]

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