Marketers face a host of challenges. To drive meaningful results, you need to be able to precisely target key audiences, scale programs quickly, and collect and leverage high quality customer data, just to name a few.
The martech space is littered with more than 14,000 solutions to help. Some support your goals, while others may fall short. But when it comes to audience marketing, almost all the relevant platforms are point solutions—verification tools, data clean rooms, loyalty networks. They each solve a piece of the puzzle but fall short of delivering a unified solution.
SheerID’s Audience Data Platform (ADP) is the only solution that combines authoritative verification, data integration, loyalty linking, and complete brand control into one cohesive system. Here are seven reasons why it’s the ideal choice.
1. Engage Hundreds of High-Value Audiences Worldwide
Our ADP empowers brands to globally engage,verify, and convert an incredibly wide range of consumer audiences, from students and educators to healthcare workers, first responders, the military, and hundreds more.
Other solutions may verify customers, but they provide either a limited number of audiences or limited geos. Or even worse, they require you to bring your own audience, adding friction to your campaigns before you even launch them.
2. Instantly Verify Customers with 200K+ Trusted Data Sources
SheerID uses 200K+ authoritative data sources to instantly verify the customer data you collect and confirm a consumer’s eligibility for your offer. This prevents discount abuse, improves your margins, and increases the appeal of your offer by ensuring that it is truly exclusive to your audience.
Other solutions frequently require customers to manually upload documents to get verified, adding friction to the process. Or they provide surface-level checks, putting your offer integrity at risk.
3. Seamlessly Integrate with 400+ Martech Platforms
Our ADP appends the verified, permissioned data you collect to hundreds of CRMs, CDPs, and marketing automation tools so you can re-engage customers and nurture their loyalty—all with minimal IT resources.
Other solutions trap your data in closed ecosystems or require custom development work, undermining your ability to respond to new customers and drive their CLV.
4. Link Loyalty Programs to Drive Greater Engagement
SheerID’s Alliance Network gives you a turnkey solution for creating brand partnerships that boost your reach and retention. You can seamlessly link your loyalty program to the programs of other brands and deliver joint rewards through a single login experience.
Other solutions limit your flexibility to leverage co-branded marketing by locking customers into single-brand ecosystems. Or they lack the infrastructure necessary to form brand partnerships altogether.
5. Promote Complementary, Not Competing Offers
SheerID’s Affinity Network gives you the ability to decide what brands you want to cross promote your offers with. You can amplify your offers by promoting them to eligible customers who have been newly verified by complementary brands that align with your values and audience.
Other solutions, such as affiliate networks and loyalty programs, promote offers from your competitors, making it harder for you to exclusively engage your audiences and differentiate your brand.
6. Own the Brand Experience from Start to Finish
Our ADP delivers a fully white-labeled experience. You retain complete control over the customer experience and the data you collect, keeping your brand top of mind with your audience through their entire customer journey.
Other solutions require customers to go through their branded portals to redeem your offer, which increases friction and lowers conversions. Or they share control of your customer data, which compromises the brand relationship you want to form.
7. Leverage Offer Flexibility for a More Effective Strategy
Our ADP enables you to offer customers a range of promotions. You can give them discounts, special perks, VIP experiences, and loyalty points, and verify eligibility across multiple channels.
Other solutions narrow your options by limiting you to a single redemption model, or requiring customers to stay within a fixed platform.
Choose the Platform Built for Marketers
Other platforms give you only a fraction of the power we offer. Our ADP enables you to verify your key audiences in a streamlined experience, manage and leverage your offers for greater loyalty, and own the data you collect to re-engage customers and drive CLV—all in one place.
