Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

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Tony Coray March 28, 2023 · 5 min read

6 Tips for Choosing the Best Student Verification Solution

Three students gathered outdoors around a laptop discussing worldwide student verification.

Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...

Marketing to Generation Z

Learn how to effectively market to Gen Z.

This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...

8 Tips for Choosing the Right Customer Verification Software

A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.

Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...

Customer Loyalty: Definition, Tips, & Solutions

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Marketing to Teachers

Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power. And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

SheerID Expands European Presence and Extends Identity Marketing Platform Support in 13 European Countries

SheerID is the first identity marketing platform to support personalised offers secured by digital verification for multiple consumer groups in multiple countries; the European expansion includes the addition of a company office in the UK. Portland, OR; London, England, January 26, 2021 – SheerID, the global leader in identity marketing, today announced expanded coverage in ...

Majority of Consumers Expect the Pandemic To Have Lasting Effects Into 2022 Says New Research

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment Portland, OR, January 21, 2020 - SheerID and CommerceNext today announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands ...

Showing Thanks to Our Military: Brands Step Up with Exclusive Offers On Veterans Day and Beyond

SheerID is proud to partner with organizations that provide an exclusive offer to the 37M members of the US military community. Portland, OR – November 5, 2020 – Amidst a historically challenging year, we have heroes, both on the local and national scale, to be thankful for. Now more than ever, the days that honor ...

Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

Personalized Marketing

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