Winkler joins at an inflection point of high growth for Portland-based martech leader
Portland, OR—August 14, 2025–SheerID, the leading provider for verifying and engaging high-value audiences, today announced the appointment of Kate Winkler to its Board of Directors. Winkler, a C-suite executive with 25 years of experience in the technology industry, is an Operating Partner at Updata. She brings deep expertise in operational leadership, strategic planning and scaling high-growth companies. Her appointment further complements the Board’s depth across product innovation, strategic expansion, SaaS expertise, and risk management, supporting its ability to oversee the company’s next stage of growth.
“Kate’s appointment marks an important milestone for SheerID,” said Stephanie Copeland Weber, CEO of SheerID. “Her unique combination of experience as a three-time tech CEO, investment banker, and private equity operating partner brings tremendous strategic insight to our team. She’ll be a key asset as we scale our go-to-market strategy and evolve our enterprise grade audience data platform, allowing us to better provide continued value for our customers.”
Winkler has earned a reputation as a global technology entrepreneur and advisor. Her long career in technology includes a decade as a leading technology investment banker, where she helped more than 75 companies build and capture $4B in enterprise value. Known for her ability to scale high-growth business models and drive complex mergers and acquisitions, Winkler’s leadership style is grounded in mission clarity, customer value, and a culture of data-informed innovation.
“SheerID is a cornerstone of Portland’s entrepreneurial tech scene. I’ve long admired its work connecting brands with essential groups that are the very fabric of our community—all while delivering world-class martech innovations,” said Winkler. “I’m honored to join this exceptional team and contribute to the company’s growth trajectory.”
Winkler’s appointment reinforces SheerID’s commitment to building a world-class leadership and advisory team that can help navigate the company’s ambitious plans. She brings a strong understanding of the unique challenges and opportunities that growth-stage companies face, and her presence on the board is expected to bring added depth to both strategic and operational conversations.
The addition of Winkler as an independent SheerID board member, comes at a pivotal moment for the company as it delivers customer acquisition and loyalty solutions to a growing base of the world’s most trusted brands and innovators. Most recently, the company announced a key partnership with Perplexity to empower academic research through verified access to free enterprise-level AI search tools.
About SheerID
SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its leading Audience Data Platform is trusted by the world’s most admired brands including Amazon, Spotify, Perplexity, Duolingo, J.Crew and The Home Depot. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow on LinkedIn.
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Rahel Marsie-Hazen
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