Extreme Couponing on TLC or read how-to articles about extreme couponing, you’ve seen the extraordinary measures some thrifty folks will go to in order to save a few bucks. Behind the scenes at SheerID, we’ve also seen some less industrious individuals lie and cheat in an attempt to access exclusive offers that they don’t actually deserve, like academic pricing on software or free vouchers to military appreciation events. Foiling dishonest dirt bags is one of the things we do best. In the last couple of years, we’ve noticed that some daily deal sites and online membership communities require members to input their full or partial social security numbers to sign up. Now, I expect to give out my social security number when I’m doing my taxes or applying for a mortgage, but not necessarily when I’m trying to get 10% off compression capris and stretch mesh tank tops that I want to buy online. I mean, sure, that racer back top is cute, but do I really want to release personally identifiable information to save a couple of dollars? Back when I was a college student, my social security number was also my student ID number. In the past few years, more and more universities are moving away from this practice, as cyber-attacks, data breaches, and identity theft have become more commonplace. We recently hit campuses and surveyed 585 college students to find out just how concerned they are with protecting their social security numbers and other personally identifiable information.
- 53% said they would never give out the last 4 digits of their social security to get a discount
- 88% of students said they would not give out their full social security to get a discount