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It’s no secret that the millennial generation, especially current college students, are on the lookout for a good deal. In fact, according to a recent report by CouponFollow, 80% of millennials say that finding the best deals will impact their online shopping decisions. Since millennials hold a massive purchasing power, this target market is one that should not be overlooked by retailers. Here is a closer look at the purchasing decisions of 1,000 Americans between the ages of 20-35 and what their shopping habits mean for retailers, both online and offline:
  • When shopping online, 69% of millennials search for coupon codes and the majority of millennials will spend at least 3 minutes searching for coupon codes
  • 56% of millennials follow brands on social media to gain early access to deals and savings
  • 60% of millennials search for coupon codes before shopping - younger consumers are feeling the challenges of adulthood and are actively looking for ways to preserve resources
  • 79% of millennials say that finding the best deals will impact their purchasing decision when shopping online
  • The future of retail requires a hybrid approach - in order to make a tangible impact, retailers must bridge the gap between online and offline experience
Even though retailers know millennials want access to discounts, they don’t know how to properly offer the discounts or engage with them. Here’s 3 of our favorite ways for retailers to target the millennial market:                                    

As an affiliate marketer, you’re incredibly familiar with the importance of customer acquisition, and how effective affiliate programs can be to get new customers in the door. In fact, a study from the National Retail Federation found that 38% of marketers call affiliate marketing one of the top customer acquisition methods. However, equally important to the overall growth of your business is also the other side of that coin: customer retention and conversion. While AM Navigator reported that in most affiliate programs, less than 10% of affiliates drive 90% of traffic and conversions, many affiliate marketers may find that generating loyalty through affiliate programs can be a major challenge. Since acquiring customers is done solely through your publisher, you can’t connect and personalize those customer’s experience, right? Wrong. Affiliate programs have a unique opportunity that’s often overlooked by the people who run them: The ability to increase customer loyalty, personalization, and conversions through exclusive offers for specific customer segments like students, teachers, and the military. And with simple yet secure verification solutions, like SheerID’s, you can get even more out of these offers than you thought possible.

SheerID has long been working with organizations like Costco, TOMS, and Microsoft to provide some of our world’s most deserving customers, our nation’s eductors, with access to exclusive offers they can use online, in-stores or on their phones. These deals are available only to them, and as such, we’ve now officially created a place where educators can go to get these deals all in one place: EducatorMarketplace.com. This one-stop shop for discounts, offers, and giveaways is updated weekly with new deals and exclusive offers by both well-known brands and smaller organizations with great products and a love for teachers, like this one: This online destination has been in the works for a while, and we’re thrilled to now have it officially up and running. As we’ve worked with brands for years on creating some of the best deals for teachers and administrators, protected by SheerID’s verification technology, and knew that creating a place that housed all of them would make it even simpler for educators to find and take advantage of them.

At SheerID, we work hard everyday to help our clients better connect with special markets like the military, students, and teachers. With our eligibility verification in place, our clients can show their support for these communities through offering deeper discounts than ever before. Recently our client, The Buckle, was recognized as one of Apparel Magazine’s Top Innovators of 2017 for their work with the military community. Here’s a little insight into the program they created to benefit their military customers:

It’s hard to believe that nearly half of 2017 is already gone, but here we are already in June. As countless articles debate the health of retail - some saying it’s dying while sales show otherwise - it’s hard to know what to expect in the coming months. To give you a better picture, we took a look at recent analyst predictions, trends, and expert advice on what retailers can expect in the second half of 2017, and tips for how to continue to grow their business in a changing climate. Here are just few of the key trends and tips to be aware of as we near the next part of the year:

One of the founding ideals of SheerID is giving back to the military community through helping brands bring unique special offers to the military on Memorial Day - a day that Americans stand together to remember and honor those who fought and died for our freedom. This week 10 companies have announced new military offers for Memorial Day using SheerID's military verification platform to keep their offers exclusive.