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For the past four years, SheerID and Agile Education Marketing have teamed up to conduct a survey to better understand the spending habits and loyalty drivers of America’s K-12 teachers. With such interesting results, we’re back at it again this year with great new insights from 674 respondents. Here’s what we found: While some states do offer funding for teacher’s classrooms and the materials needed, due to budget cuts, the amount received is nowhere near the amount needed to create a learning space with the most basic of necessities.This year’s survey found that during the 2016-2017 school year, teachers spent an average $468 of their own money on their classrooms. We also found that:
  • Teachers spend 10.8% of their personal paychecks on classroom expenses such as supplies and instructional materials
  • Individual teachers reported spending as much as $5,000 last year to get their classroom ready - this is up $1,000 from last year
  • 36% of teachers shop every few months, while 28% shop every single month
  • Office depot, Lakeshore, Staples, and Amazon were the most popular retailers to shop with specifically because of their teacher discount

Although it feels like summer just started, it’s already time to start thinking about all the back to school shopping - and we’re already getting excited to see the results of this year. With a more stable economy, many families are feeling more confident about their finances, have stronger employment, and have seen an increase in wages. Due to this, it is predicted that we will see some of the highest back to school spending since 2012.   Recently the NRF conducted their annual Back to School survey, and as always we’re fascinated by the results. Here’s an overview of what they found: K-12 Spending:
  • Total spending is projected to reach $83.6 billion - more than a 10% increase from last year’s $75.8 billion
  • Families with children plan to spend an average of $687.72, for a total of $29.5 billion which is an 8% increase from last year’s $27.3 billion
  • $10.2 billion will be spent on clothing
  • $8.8 billion will be spent on electronics
  • $5.6 billion will be spent on shoes
  • $4.9 billion will be spent on school supplies
  • 45% said they would buy a laptop computer, while 35% said they would buy a tablet

It’s no secret that the millennial generation, especially current college students, are on the lookout for a good deal. In fact, according to a recent report by CouponFollow, 80% of millennials say that finding the best deals will impact their online shopping decisions. Since millennials hold a massive purchasing power, this target market is one that should not be overlooked by retailers. Here is a closer look at the purchasing decisions of 1,000 Americans between the ages of 20-35 and what their shopping habits mean for retailers, both online and offline:
  • When shopping online, 69% of millennials search for coupon codes and the majority of millennials will spend at least 3 minutes searching for coupon codes
  • 56% of millennials follow brands on social media to gain early access to deals and savings
  • 60% of millennials search for coupon codes before shopping - younger consumers are feeling the challenges of adulthood and are actively looking for ways to preserve resources
  • 79% of millennials say that finding the best deals will impact their purchasing decision when shopping online
  • The future of retail requires a hybrid approach - in order to make a tangible impact, retailers must bridge the gap between online and offline experience
Even though retailers know millennials want access to discounts, they don’t know how to properly offer the discounts or engage with them. Here’s 3 of our favorite ways for retailers to target the millennial market:                                    

As an affiliate marketer, you’re incredibly familiar with the importance of customer acquisition, and how effective affiliate programs can be to get new customers in the door. In fact, a study from the National Retail Federation found that 38% of marketers call affiliate marketing one of the top customer acquisition methods. However, equally important to the overall growth of your business is also the other side of that coin: customer retention and conversion. While AM Navigator reported that in most affiliate programs, less than 10% of affiliates drive 90% of traffic and conversions, many affiliate marketers may find that generating loyalty through affiliate programs can be a major challenge. Since acquiring customers is done solely through your publisher, you can’t connect and personalize those customer’s experience, right? Wrong. Affiliate programs have a unique opportunity that’s often overlooked by the people who run them: The ability to increase customer loyalty, personalization, and conversions through exclusive offers for specific customer segments like students, teachers, and the military. And with simple yet secure verification solutions, like SheerID’s, you can get even more out of these offers than you thought possible.

SheerID has long been working with organizations like Costco, TOMS, and Microsoft to provide some of our world’s most deserving customers, our nation’s eductors, with access to exclusive offers they can use online, in-stores or on their phones. These deals are available only to them, and as such, we’ve now officially created a place where educators can go to get these deals all in one place: EducatorMarketplace.com. This one-stop shop for discounts, offers, and giveaways is updated weekly with new deals and exclusive offers by both well-known brands and smaller organizations with great products and a love for teachers, like this one: This online destination has been in the works for a while, and we’re thrilled to now have it officially up and running. As we’ve worked with brands for years on creating some of the best deals for teachers and administrators, protected by SheerID’s verification technology, and knew that creating a place that housed all of them would make it even simpler for educators to find and take advantage of them.

At SheerID, we work hard everyday to help our clients better connect with special markets like the military, students, and teachers. With our eligibility verification in place, our clients can show their support for these communities through offering deeper discounts than ever before. Recently our client, The Buckle, was recognized as one of Apparel Magazine’s Top Innovators of 2017 for their work with the military community. Here’s a little insight into the program they created to benefit their military customers: