[00:00] One thing I see a lot is when each channel starts to feel like it’s running its own campaign instead of telling one cohesive story.
[00:11] So you can see a pattern in what we’re talking about here: consistency, right? The new marketing is being human. So when we talk about personalization, that’s what we’re talking about.
[00:20] So make sure you’re telling the same story. That’s when messaging starts—if you’re not doing that, it starts to feel inconsistent to the consumer and people start to get confused.
[00:29] Another is, you know, again going back to that first thing, is just not promoting it or not promoting it enough. You can have the best discount in the world, but if people don’t see it, it’s just not going to work.
[00:41] So make sure all your touchpoints—CRM, paid ads, social, in-store—that they’re aligned and they’re easy to understand.
[00:50] So you’ll see, especially with the Sleep Number example: nothing too flashy, but it was clear and people were able to get through it without any friction.
[00:59] Who’s the offer for? How much is the discount? How do I activate it? Then using some of that emotional language to make the connection is going to help tertiary-wise.
[01:10] So, you know, just what SheerID offers—that smooth verification process is going to make it feel seamless for the customer as well.
[00:11] So you can see a pattern in what we’re talking about here: consistency, right? The new marketing is being human. So when we talk about personalization, that’s what we’re talking about.
[00:20] So make sure you’re telling the same story. That’s when messaging starts—if you’re not doing that, it starts to feel inconsistent to the consumer and people start to get confused.
[00:29] Another is, you know, again going back to that first thing, is just not promoting it or not promoting it enough. You can have the best discount in the world, but if people don’t see it, it’s just not going to work.
[00:41] So make sure all your touchpoints—CRM, paid ads, social, in-store—that they’re aligned and they’re easy to understand.
[00:50] So you’ll see, especially with the Sleep Number example: nothing too flashy, but it was clear and people were able to get through it without any friction.
[00:59] Who’s the offer for? How much is the discount? How do I activate it? Then using some of that emotional language to make the connection is going to help tertiary-wise.
[01:10] So, you know, just what SheerID offers—that smooth verification process is going to make it feel seamless for the customer as well.
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