[00:00] Chris Oliveira (Host): Hey everyone, Chris here. One question that we started to talk about but didn’t really get deep into was: how can permissioned data improve the pre-purchase experience?
[00:13] Chris: And one big way is through more effective targeting. For example, many of the brands that we work with offer exclusive discounts or offers to groups like students, teachers, or military workers. When someone verifies for eligibility for one of these offers, the brand gets more than just a conversion—they gain permissioned data about who that person is.
[00:36] Chris: That data can be used to build lookalike audiences on platforms like Meta, Google, or whatever ad platform you’re using, which helps brands reach more people with similar characteristics who are more likely to engage and convert with them.
[00:52] Chris: So instead of casting a wide net, you’re targeting more precisely and wasting less budget. It also helps brands personalize experience earlier in the journey. If you know someone’s a student, for example, you can speak to their needs right from the first touchpoint with messaging, creative, or offers that actually resonate with them.
[01:13] Chris: And because permissioned data is permissioned, it’s data you can trust. It’s accurate, it’s shared intentionally, and it’s compliant, which means it performs better and it creates a better relationship with your consumer right from the start. So thanks again for tuning in. We’ll talk soon.
[00:13] Chris: And one big way is through more effective targeting. For example, many of the brands that we work with offer exclusive discounts or offers to groups like students, teachers, or military workers. When someone verifies for eligibility for one of these offers, the brand gets more than just a conversion—they gain permissioned data about who that person is.
[00:36] Chris: That data can be used to build lookalike audiences on platforms like Meta, Google, or whatever ad platform you’re using, which helps brands reach more people with similar characteristics who are more likely to engage and convert with them.
[00:52] Chris: So instead of casting a wide net, you’re targeting more precisely and wasting less budget. It also helps brands personalize experience earlier in the journey. If you know someone’s a student, for example, you can speak to their needs right from the first touchpoint with messaging, creative, or offers that actually resonate with them.
[01:13] Chris: And because permissioned data is permissioned, it’s data you can trust. It’s accurate, it’s shared intentionally, and it’s compliant, which means it performs better and it creates a better relationship with your consumer right from the start. So thanks again for tuning in. We’ll talk soon.
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