[00:00] So when we’re approaching omnichannel best practices with students, they’re going to be highly mobile-first. They’re going to be using their phones; SMS is going to be important.
[00:13] Social is where they’re going to get brand awareness, but also where they’re going to share it. You can remind them that they are near key retail districts or campus hubs.
[00:23] OOH (Out-of-Home) placements near dorms, public transit, back-to-school shopping corridors can reinforce that relationship.
[00:31] And then jumping over to military, these are really tight-knit, mission-driven communities. So consider OOH near military bases, ad placements in military publications and apps.
[00:42] Messaging should feel like a real, sincere “thank you,” not a sales pitch. Community-first language is going to go a long way here.
[00:49] Jumping over into educators, consider commute-focused OOH or placements near school supply stores. Acknowledge timing.
[00:58] So with each of these, there’s going to be very specific calendar times of year that are going to resonate with these groups. You know, for student educators: back-to-school, graduations, finals week, move-in days.
[01:11] Um, for military: May is going to be a big month, Veterans Day, 4th of July—things like that they’re going to create a higher conversion window.
[00:13] Social is where they’re going to get brand awareness, but also where they’re going to share it. You can remind them that they are near key retail districts or campus hubs.
[00:23] OOH (Out-of-Home) placements near dorms, public transit, back-to-school shopping corridors can reinforce that relationship.
[00:31] And then jumping over to military, these are really tight-knit, mission-driven communities. So consider OOH near military bases, ad placements in military publications and apps.
[00:42] Messaging should feel like a real, sincere “thank you,” not a sales pitch. Community-first language is going to go a long way here.
[00:49] Jumping over into educators, consider commute-focused OOH or placements near school supply stores. Acknowledge timing.
[00:58] So with each of these, there’s going to be very specific calendar times of year that are going to resonate with these groups. You know, for student educators: back-to-school, graduations, finals week, move-in days.
[01:11] Um, for military: May is going to be a big month, Veterans Day, 4th of July—things like that they’re going to create a higher conversion window.
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