[00:00] Let’s look at back-to-school. You know, I’ve seen success in campaigns that were specifically geared around, you know, messaging that was “shop early, exclusively for students.”
[00:13] And, you know, this provides a couple of benefits in that moment. First, it gives that cohort something that’s unique just for them, you know, at least for a period of time, and you know, it’s time-bound.
[00:23] The nice thing too is, like, when you have these shop-early campaigns, your assortment’s typically the most full. You have fewer broken size runs, fewer out-of-stocks, etc. So a little side benefit there, too, for the shopping cohorts that are given an offer in that moment.
[00:34] But it does, I mean, secondarily, it does pull forward some of that demand. You know, that limited time only, that FOMO of hitting that deal in the moment, you know, triggers that “buy now.”
[00:43] And it doesn’t fully mitigate the peaks that are going to happen, but it does help make the peaks less peaky.
[00:13] And, you know, this provides a couple of benefits in that moment. First, it gives that cohort something that’s unique just for them, you know, at least for a period of time, and you know, it’s time-bound.
[00:23] The nice thing too is, like, when you have these shop-early campaigns, your assortment’s typically the most full. You have fewer broken size runs, fewer out-of-stocks, etc. So a little side benefit there, too, for the shopping cohorts that are given an offer in that moment.
[00:34] But it does, I mean, secondarily, it does pull forward some of that demand. You know, that limited time only, that FOMO of hitting that deal in the moment, you know, triggers that “buy now.”
[00:43] And it doesn’t fully mitigate the peaks that are going to happen, but it does help make the peaks less peaky.
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