Turn your student offer into a lifetime of brand devotion by instantly verifying graduates, creating personalized campaigns that leverage their school pride, and re-engaging them throughout the rest of their lives.
Most brands use exclusive offers to win students, but few have figured out what to do when they graduate. When student verification expires, the brand relationship goes quiet.
Without a reliable way to note that a student has graduated, brands can’t meaningfully re-engage these high-value customers. Graduation becomes a silent goodbye when it could be the launch of an even deeper, lifelong relationship.
With SheerID you can build a lifetime of personalized engagement that recognizes a graduate’s biggest milestones and leverages the bond they feel with their alma mater and other alumni. Graduation from college becomes a verified insight that instantly enriches your martech stack and fuels your lifecycle marketing strategy.
Trips to celebrate their graduation
Wardrobes for their new career
Telecom packages for their first apartments
Tailgate apparel for major rivalry game days
Hotel stays on homecoming weekends
Resort packages for reuniting with friends
Develop an exclusive offer for graduates that shows you see and support them.
Instantly verify a customer’s graduation from college on your website with SheerID’s Audience Network.
Enrich your customer profiles by streaming the verified data to 400+ martech platforms.
Re-engage graduates with marketing that recognizes and rewards their alumni status to build deep loyalty.
Instantly verify your new graduate audience on your website and seamlessly move their verified data into your martech so you can execute engaging post grad marketing campaigns.
Create personalized campaigns that win and retain customers by rewarding their alumni status, honoring their lifestages, and recognizing their school pride.
Create new marketing opportunities by combining new graduates with hundreds of other verifiable audiences that students move into, like educators, healthcare workers, the military, and seniors.
Partner with schools that have strong alumni audiences to create co-marketing campaigns that strengthen both brands.
Unity Technology’s student and educator offer boosted conversions by 50%.
Comcast’s student offer increased subscriptions by 6x and conversions by 91%.
CorePower Yoga’s young adult program drove 47% year-over-year growth.
Peacock verified more than 760K students for its exclusive offer.
New grad marketing is a strategy where brands engage recent US college graduates with special offers and messages to win their business and loyalty. It focuses on recognizing and supporting the transition they’re making from school into their new lives. Companies doing this type of post graduate marketing help students celebrate this milestone to more deeply connect with young adults who are beginning to form brand relationships and making their own buying decisions for the first time.
The new graduate audience is valuable because they are entering a major life transition when they are starting their first jobs, moving into new apartments, and buying adult essentials. By marketing to young professionals at this stage, brands can build long-term loyalty. Winning their trust now means they will likely stay customers for years to come as their spending power grows.
Brands reach recent graduates by timing campaigns around spring and winter graduation seasons. Marketers use digital ads, social media, and email to share relevant graduation promotion ideas. Reaching them during their transition from student to professional ensures the message lands exactly when they need new clothes, tech, or financial tools for their career.
The student to professional transition is the period when a person leaves college and enters the workforce. It matters for new grad marketing because consumers completely change their buying habits during this time. They stop buying textbooks and college sundries and start buying business attire and goods for their new apartments, like furniture, housewares, and more. Marketers who understand this shift can win new customers by supporting students with special offers that have meaning for them.
Marketing to college students focuses on campus life, budgeting, and studying. Post grad marketing recognizes that students are now young adults beginning new lives with new jobs and more income. The messaging shifts from student discounts to pride in graduating and beginning their new lives. Brands focus on marketing to young professionals who need to set up new homes and buy career wear and other purchases that support their new lives.
Brands use an audience verification platform to confirm a customer has graduated from college. When a shopper wants to redeem an offer exclusively for college grads, the platform instantly verifies their graduate status on the brand’s website when they checkout. This allows brands to securely extend an exclusive offer to the new graduate audience without adding friction to the process or raising data privacy concerns that might make them abandon their purchase.
Audience verification prevents a graduate offer from abuse by having customers enter basic information into a form and using authoritative data sources to instantly verify that they graduated from college. Verification protects the margins of your new grad marketing programs by ensuring that only eligible, verified customers can redeem your exclusive offer.
Many different industries use new grad marketing. Car companies offer discounts on first vehicles, tech brands offer deals on laptops for work, and retail stores can give special offers on apparel and home goods. Any brand that wants to engage customers in their student to professional transition can benefit from giving exclusive offers to recent college graduates and alumni.
Most brands consider someone part of the new graduate audience for 12 to 24 months after they finish school. But brands can continue giving exclusive offers to college graduates throughout their lives. Post graduate marketing can enable brands to tap into a customer’s school pride when they move to a new city, buy a new home, or attend an alumni reunion, or when their college sports teams compete in bowl games or March Madness.
