Personalization efforts require good customer data, but laws like the GDPR and the CCPA are making it harder to collect.
Regulations have made things more complicated for marketers, but brands that don’t comply with them risk losing revenue. More than 4 in 5 consumers say they will do business elsewhere if they don’t trust that a company is responsibly handling their data.
The way to collect useful data is to give customers something valuable in exchange for it, whether it’s a personalized offer based on their identity, or simply a fun and interactive experience, like a poll or a quiz.
Jebbit is a platform that helps marketers build these kinds of engaging customer experiences, and Jonathan Lacoste, the company’s president, is passionate about helping brands drive digital personalization in consumer-friendly ways. Read more about his thoughts on earning customer trust in his interview with Loyalty 360, The New Rules of Gaining and Sustaining Customer Trust to Drive Personalized Customer Experiences.