Marketing to The Military

Successfully marketing to the military connects your brand to nearly 37 million consumers with a purchasing power of over $1 trillion annually. This includes active duty service members, reservists, the National Guard, retirees, military employees and veterans, as well as their spouses and other dependents. Marketing to the military community is different than marketing to any other segment. This tight-knit community has 35% higher income and 3 times more vacation time than most civilians. One of the best ways to attract and retain this valuable customer base is by rewarding their service with a military discount.

Learn more about marketing to the military, and how a digital verification service like SheerID can help secure your military discount program, by reading the following blog posts or downloading our Best Practices for Connecting with the Military Community guide.


Leading Brands Celebrate Military Appreciation Month With Exclusive Offers for Active Military and Vets

74% of active duty military and veterans say they seek out brands with military offers Portland, OR—April 29, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with brands in numerous industries for Military Appreciation Month, in May, in order to provide exclusive offers to the 33 million ...
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Brands Give Back to Military during Military Appreciation Month

SheerID is proud to support the brands that provide exclusive offers to the thirty-seven million members of the US military community Portland, OR – May 4, 2020 – During these extremely challenging times, it’s more important than ever to show our appreciation for the people who sacrifice so much to keep us safe. Our military ...
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