With SheerID’s Audience Network, you can give verified, exclusive offers to high-value groups, like students, educators, and the military. These offers reward a customer’s identity and enable rich, data-driven personalization that third-party data never will.
SheerID’s Audience Network helps you win key customers around the world with exclusive offers that reward their identities. Our platform instantly verifies their eligibility on your website and streams their verified, permissioned consumer data to 400+ martech platforms to re-engage them with personalized marketing that grows CLV.
617 million students in high school, college, and post-secondary institutions, along with graduates
111 million educators and administrators
39 million military members and their families
150 million seniors age 65+
170 million young adults age 18-29
Launch new product drops, limited-edition merchandise, or early-shopping windows specifically for verified consumers to drive high-intent demand.
Provide gated access to specialized digital content, premium brand communities, or virtual masterclasses that make consumers feel genuinely valued.
Fast-track verified buyers into premium tiers of your loyalty program and instantly offer enhanced rewards and VIP status.
Deploy on-site verification at retail stores, concert venues, and brand events to provide exclusive experiences that engage customers IRL.
Encourage product adoption and increase AOV by offering verified buyers premium upgrades, product bundles, trial periods, or complimentary gifts.
Making verification a step in your process builds consumer trust and drives conversions. When DPG Media began verifying students with SheerID it brought in 40K new subscribers in 48 hours.
When you use our Audience Network to give customers an exclusive offer that recognizes their identity, you acquire more customers, drive higher AOV, and facilitate greater loyalty than generic discounts and seasonal sales ever will.
Verified, exclusive offers rise above the noise and can generate 6x conversion and ROAS as high as 25:1.
Use the data you collect to build personalized marketing that boosts CLV by 30%.
Supporting a community with exclusive offers and programs like T-Mobile’s Stronger Together set your brand apart and give it an enduring legacy.
Verification reduces offer abuse and has saved companies hundreds of hours of support hours and generated a 20:1 ROI.
More than 95% of audience members will share a verified exclusive offer with eligible peers, lowering your CAC.
Audience marketing is a strategy where brands use verified, exclusive offers to precisely engage high-value groups. Companies use audience marketing to connect with tightly-knit groups like students, educators, healthcare workers, or the military. Because verified, exclusive offers recognize important aspects of a customer’s identity, they are highly appealing and lead to deeper customer relationships and greater CLV.
Verified, exclusive offers work by requiring that a consumer confirm their eligibility before redeeming the offers. Customers enter basic details into a secure form on a brand’s website, and SheerID’s Audience Network instantly verifies them using 200K+ authoritative data sources. Once a customer is verified, they can redeem the offer and complete their purchase.
Brands should use exclusive offers because they make customers feel seen and valued. This emotional connection triggers higher conversion rates and word-of-mouth because the audience are tightly knit and members share the offer with eligible peers. Because these offers are secured by verification, brands are able to prevent offer abuse, which leads to higher margins.
Brands collect verified consumer data when they verify customers for an exclusive offer in an opt-in process that occurs on the brand’s website. Shoppers enter basic information—like their name, email address, and date of birth—into a form, and SheerID’s Audience Network instantly verifies the data using 200K+ authoritative data sources. The verified customer data is immediately streamed to a brand’s martech stack to enrich the customer profiles and enable more personalized re-engagement.
Exclusive deals increase customer lifetime value (CLV) by converting high-value customers into loyal brand advocates. Honoring a consumer’s identity makes them feel seen and valued, which sparks an emotional connection that leads to deep brand loyalty. Marketers can then nurture that loyalty by using the verified customer data gathered during verification to send personalized re-engagement campaigns that drive predictable, long-term revenue.
Brands verify customer eligibility by integrating a secure verification platform into their website checkout. Shoppers enter basic information into a form and SheerID’s Individual Verification Engine confirms eligibility for the offer by instantly verifying the data’s accuracy, ensuring that the customer is a member of the group the offer is intended for.
