00:00 [Bright music begins over a teal screen with the text: “CorePower Yoga + SheerID Success | ADWEEK Webinar 2023. CorePower Yoga drives acquisition and retention with verified, exclusive offers to key customers.”]
00:07 [Transition screen: “Who do your SheerID programs target and what results have you seen?”]
00:13 Alex Pasley (CorePower Yoga): “Yes, we recognized years ago that some of our most engaged customers were students with rigorous course schedules. They were first responders or nurses who witnessed unthinkable tragedies and miracles on a daily basis. Military personnel and veterans returning from their service—all seeking solace in their yoga practice. Um, and their level of satisfaction was extremely high because we could deliver an experience that served a really deep need of theirs. And this translated into higher visit frequency, um, greater spend.”
00:50 [Transition screen: “How does verifying customers with SheerID help?”]
00:56 Alex Pasley: “And we wanted to make yoga more accessible to members of these groups, but it’s really challenging to operationalize personalized offers at scale. Um, everything from finding the audience to validation, um, to true personalization versus sort of offering just a blanket offer to all of these groups in aggregate. And it’s why we invested in a partnership with SheerID. Um, with SheerID we can reach each individual group, we can serve up personalized offers that meet their specific needs. Um, but perhaps most importantly, we can listen. We can learn, we can speak to each community in a way that reflects our gratitude and acknowledgment for their individual contributions. Um, we tailor our messaging, our content, and even our products to their specific journeys, all of which increases their propensity to stay engaged and spend more.”
01:50 [The SheerID logo appears on a grey background.]
00:07 [Transition screen: “Who do your SheerID programs target and what results have you seen?”]
00:13 Alex Pasley (CorePower Yoga): “Yes, we recognized years ago that some of our most engaged customers were students with rigorous course schedules. They were first responders or nurses who witnessed unthinkable tragedies and miracles on a daily basis. Military personnel and veterans returning from their service—all seeking solace in their yoga practice. Um, and their level of satisfaction was extremely high because we could deliver an experience that served a really deep need of theirs. And this translated into higher visit frequency, um, greater spend.”
00:50 [Transition screen: “How does verifying customers with SheerID help?”]
00:56 Alex Pasley: “And we wanted to make yoga more accessible to members of these groups, but it’s really challenging to operationalize personalized offers at scale. Um, everything from finding the audience to validation, um, to true personalization versus sort of offering just a blanket offer to all of these groups in aggregate. And it’s why we invested in a partnership with SheerID. Um, with SheerID we can reach each individual group, we can serve up personalized offers that meet their specific needs. Um, but perhaps most importantly, we can listen. We can learn, we can speak to each community in a way that reflects our gratitude and acknowledgment for their individual contributions. Um, we tailor our messaging, our content, and even our products to their specific journeys, all of which increases their propensity to stay engaged and spend more.”
01:50 [The SheerID logo appears on a grey background.]
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