[00:00] With marketers, we’re always looking for timely, relevant reasons to connect with customers. If you’re doing full-file sends weekly, you know, sometimes those can feel a little arbitrary or forced, to be honest—like, we’ve all seen them.
[00:15] But, you know, when you look at the range of customer segments that SheerID supports, there are a lot of options to go and deliver something that’s more relevant and timely to individual customers.
[00:26] And kind of playing that student population—we talked about back-to-school, but you’ve got spring break gear-up season. And then specifically, like, within collegiate students, you get into all the college sport moments, right?
[00:36] So you get college football kickoff and the playoffs that follow, March Madness. And so, like, even brands that aren’t typically marketing in the sports space, if you’re supporting students, now you have a reason to communicate with these students, right?
[00:48] These moments are happening in their lives, and you need to be a part of that as a marketer. And then similar, you know, with some of the other segments I have experience with: the military, the medical, first responder.
[00:58] I mean, there’s annual moments—days, weeks, entire months, like the entire month of May is Military Appreciation Month. Those are designed to honor those who serve the communities: Memorial Day, Veterans Day.
[01:06] There’s days and weeks that honor doctors and nurses. There’s September remembrance for first responders. Like, it just kind of goes on and on. And so when you open up your 365 calendar, it really starts to light up with all these moments to think about as a marketer.
[01:17] How could and should I be leveraging these to connect with my consumers in a really deep, meaningful way?
[00:15] But, you know, when you look at the range of customer segments that SheerID supports, there are a lot of options to go and deliver something that’s more relevant and timely to individual customers.
[00:26] And kind of playing that student population—we talked about back-to-school, but you’ve got spring break gear-up season. And then specifically, like, within collegiate students, you get into all the college sport moments, right?
[00:36] So you get college football kickoff and the playoffs that follow, March Madness. And so, like, even brands that aren’t typically marketing in the sports space, if you’re supporting students, now you have a reason to communicate with these students, right?
[00:48] These moments are happening in their lives, and you need to be a part of that as a marketer. And then similar, you know, with some of the other segments I have experience with: the military, the medical, first responder.
[00:58] I mean, there’s annual moments—days, weeks, entire months, like the entire month of May is Military Appreciation Month. Those are designed to honor those who serve the communities: Memorial Day, Veterans Day.
[01:06] There’s days and weeks that honor doctors and nurses. There’s September remembrance for first responders. Like, it just kind of goes on and on. And so when you open up your 365 calendar, it really starts to light up with all these moments to think about as a marketer.
[01:17] How could and should I be leveraging these to connect with my consumers in a really deep, meaningful way?
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