[00:00] This is one, you know, I still have a lot of personal pride in, especially, you know, given the circumstances we were living in at the time. So just for context: we were four to five months into COVID.
[00:14] The toll that COVID was having on our entire medical community… you know, that was in the news cycle pretty much daily, right? We all saw that and lived through it.
[00:22] You know, as luck would have it, Nike had already been working on a new SKU of footwear specifically designed for those in the medical community—nurses, doctors, med-techs, ER—people on their feet all day long and in that environment.
[00:33] It’s called the Nike Zoom Pulse. And this was a clear opportunity, you know, to honor one of Nike’s longest-standing company values, its maxim to “do the right thing.”
[00:43] And so the charge to us as a digital team was to find a way to use our digital capabilities to give away 30,000 pairs of the Zoom Pulse to deserving Nike members.
[00:52] Verified members that were part of our medical community and using the data that we had. So, using our permissioned data via our evergreen medical discount program, an offer was enabled that invited the community in to opt in for their free pair.
[01:04] And we set an offering window. And then once all the pairs had been claimed in that offering window, an automatic 100% discount was applied to the member profiles.
[01:11] They were able to seamlessly add to cart, check out, and then without any charges and within a few days, their free pairs arrived.
[00:14] The toll that COVID was having on our entire medical community… you know, that was in the news cycle pretty much daily, right? We all saw that and lived through it.
[00:22] You know, as luck would have it, Nike had already been working on a new SKU of footwear specifically designed for those in the medical community—nurses, doctors, med-techs, ER—people on their feet all day long and in that environment.
[00:33] It’s called the Nike Zoom Pulse. And this was a clear opportunity, you know, to honor one of Nike’s longest-standing company values, its maxim to “do the right thing.”
[00:43] And so the charge to us as a digital team was to find a way to use our digital capabilities to give away 30,000 pairs of the Zoom Pulse to deserving Nike members.
[00:52] Verified members that were part of our medical community and using the data that we had. So, using our permissioned data via our evergreen medical discount program, an offer was enabled that invited the community in to opt in for their free pair.
[01:04] And we set an offering window. And then once all the pairs had been claimed in that offering window, an automatic 100% discount was applied to the member profiles.
[01:11] They were able to seamlessly add to cart, check out, and then without any charges and within a few days, their free pairs arrived.
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