[00:00] If you aren’t engaging with specific target audiences—like students, teachers, military members, healthcare workers, etc.—through various channels, it’s—it’s becoming a more crucial part or a more crucial strategy for growth and retention for brands in 2025.
[00:23] Because—for a few reasons. I’d put a couple here on the screen, but there are many more. One is because it helps brands gain more new-to-file customers, even from competitors.
[00:33] We ran this—this survey, and it showed that almost half, 45% of consumers are willing to switch their loyalty from one brand to another because they want to take advantage of a—an exclusive offer that’s given to them. So like a student deal or a teacher deal, like we talked about.
[00:51] So not only does it give you new—new-to-file customers, it also helps create more loyal customers. So you can see the higher lifetime value there: 71% of members of a specific audience are more loyal to brands that give them an exclusive deal.
[01:05] And lastly, it’s because it creates brand advocates. Almost all of them, 96% of them, are willing to share that offer with their peers. So, like, students with other students, teachers with other teachers.
[01:17] So, it helps spread that—that offer around and also helps you lower your cost of acquisition.
[00:23] Because—for a few reasons. I’d put a couple here on the screen, but there are many more. One is because it helps brands gain more new-to-file customers, even from competitors.
[00:33] We ran this—this survey, and it showed that almost half, 45% of consumers are willing to switch their loyalty from one brand to another because they want to take advantage of a—an exclusive offer that’s given to them. So like a student deal or a teacher deal, like we talked about.
[00:51] So not only does it give you new—new-to-file customers, it also helps create more loyal customers. So you can see the higher lifetime value there: 71% of members of a specific audience are more loyal to brands that give them an exclusive deal.
[01:05] And lastly, it’s because it creates brand advocates. Almost all of them, 96% of them, are willing to share that offer with their peers. So, like, students with other students, teachers with other teachers.
[01:17] So, it helps spread that—that offer around and also helps you lower your cost of acquisition.
Subscribe to SheerID
Success! You’re on the list.
Thanks for subscribing. You’ll now receive the latest insights, guides, and updates directly in your inbox.
