Content to help you leverage verified, exclusive offers to grow your global audiences and build data-driven customer loyalty.
00:00 [Upbeat music plays over a teal screen with the text: “ASICS + SheerID Success | ADWEEK Webinar 2023. ASICS drives revenue with exclusive offers for key groups.”]
00:07 [Transition screen: “How does SheerID support these programs?”]
00:13 Alice Mitchell (ASICS Corporation): “So when we think about the critical role that we’ve had in partnering with SheerID, it’s to verify those, uh, those identities and the ability to really offer, uh, and target our messaging in a successful way to these target communities. So we find that the trust that we’re building with these specific communities needs to have that added efficient validation by SheerID and allows us to scale it at such a, uh, more effective pace and more personalized execution against it.”
00:51 [Transition screen: “How have these programs performed?”]
00:57 Alice Mitchell: “We’re really thinking about the ways in which across that, uh, that consumer journey, we’re acquiring more members than ever before through the program. We’re seeing deeper engagement rate, more interest, more return from the benefits, the offers that we’re providing to those target customers, and ultimately the conversion and lifetime value. Really looking at higher sustained order values, higher order frequency, and ultimately a higher lifetime value from these target, uh, customer groups, community groups.”
01:31 [The SheerID logo appears on a light grey background.]
00:07 [Transition screen: “How does SheerID support these programs?”]
00:13 Alice Mitchell (ASICS Corporation): “So when we think about the critical role that we’ve had in partnering with SheerID, it’s to verify those, uh, those identities and the ability to really offer, uh, and target our messaging in a successful way to these target communities. So we find that the trust that we’re building with these specific communities needs to have that added efficient validation by SheerID and allows us to scale it at such a, uh, more effective pace and more personalized execution against it.”
00:51 [Transition screen: “How have these programs performed?”]
00:57 Alice Mitchell: “We’re really thinking about the ways in which across that, uh, that consumer journey, we’re acquiring more members than ever before through the program. We’re seeing deeper engagement rate, more interest, more return from the benefits, the offers that we’re providing to those target customers, and ultimately the conversion and lifetime value. Really looking at higher sustained order values, higher order frequency, and ultimately a higher lifetime value from these target, uh, customer groups, community groups.”
01:31 [The SheerID logo appears on a light grey background.]
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