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DPG Media & SheerID at Shoptalk Europe 2026

Win the Battle to Acquire Gen Z

See how DPG Media broke through the noise with an exclusive offer that brought in 40K new Gen Z subscribers in two days and the verified data to keep them for life.

In this Q&A session you’ll learn:

  • Why removing the price barrier led to 82% deep-reading engagement
  • How AI-powered verification helped reduce fraud at scale
  • Ways to turn zero-party data into long-term subscriber value and LTV

Watch the Highlights from our Session

Beyond the Feed: How DPG Media Acquired 40K New Subscribers in Just Two Days

Discover DPG Media’s live success story.

Session Hosts

Imke Rodermans

Imke Rodermans

Projectmanager Marketing IT – Circulation

Rich Baker

Rich Baker

VP of Sales EMEA