Carter Lassy is SheerID’s chief product officer and brings to this role more than 20 years of experience in digital marketing, advertising, and ecommerce for B2B and B2C SaaS platforms. Carter has worked for several public and private companies like Experian, Verizon, EdgeCast and Cheetah Digital, serving customers from SMB through Enterprise.
His passion is developing innovative products and architectures for marketers and retailers with ambitious plans for leveraging their customer data to deliver exceptional experiences. He has managed large product and engineering organizations across the world, and loves to build productive teams while fostering a positive and collaborative culture.
