Customer Acquisition

Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.

Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public. 

SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.

Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.

Posts

Marketing to Generation Z

Learn how to effectively market to Gen Z.
Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...
Read More · 10 min read
Share

8 Tips for Choosing the Right Customer Verification Software

A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...
Read More · 6 min read
Share

Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Learn how to build enduring customer loyalty.
Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...
Read More · 15 min read
Share

How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
Read More · 4 min read
Share

Financial Marketer’s Digital Acquisition Game Plan for 2021

Financial Serv Blog Hero
The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
Read More · 3 min read
Share

Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
Read More · 4 min read
Share

Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

Refuel Hero
Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer community for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...
Read More · 6 min read
Share

How Successful Brands Honor the Military and Win Their Business

Hero Military Mom
On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...
Read More · 4 min read
Share

How to Win a New Generation of Customers with Student Offers — Infographic

College students revel in their youth and the endless opportunities that lie ahead, and they love when brands recognize their life stage with personalized offers.  According to new research by SheerID, 92% of students identify with being in college more strongly than they do with their family role, religion, nationality, or cultural background. And offers ...
Read More · 1 min read
Share

Teachers Will Reward Brands That Support Them — Infographic

The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.  According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before ...
Read More · 1 min read
Share