Military

Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...

Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 200,000 authoritative data sources and 1.3 billion identity […]

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 9,000 authoritative data sources and 1.3 billion identity attributes; provides global insights […]

Below are the special offers available to active duty military service members, veterans, retirees, and registered dependents living at home for the entire month of May. By using SheerID’s digital verification platform, these companies ensure that only eligible military members can redeem their special military appreciation offers: Costco: Join Costco as a new member and […]