Gen Z

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

Gen Z is a trending topic among digital marketers. People are asking, “Why is marketing to Gen Z students important?” Lionel Bringuier, senior director of channel partnerships at SheerID, discussed this trend with Maria Ingold, CTO of Connected Media | IP.  During the interview, Bringuier shared three reasons why OTTs should focus on marketing to ...

Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...