This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...

This piece originally appeared as a TotalRetail post. Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information ...

Portland, OR—May 9, 2023—SheerID, the global leader in identity marketing, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating […]

Aveda, Madewell, and NBC Sports Next are among many brands celebrating students with these amazing deals Portland, OR—May 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and […]

Aveda, J.Crew, and Whirlpool are among many brands celebrating active military and veterans with these amazing deals Portland, OR—April 26, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of active military service members and veterans to honor and thank them […]

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — March 23, 2023 — SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to […]

SheerID’s Information Security Management System (ISMS) is in compliance with the stringent standards of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), certifying that its information security measures are comprehensive and follow global best practices. Portland, OR – Jan. 26, 2023 – SheerID, the global leader in identity marketing, today announced ...

commercetools merchants can now use SheerID’s APIs to instantly verify eligible consumers for exclusive offers to valuable consumer communities like students, teachers, and healthcare professionals to drive immediate sales Portland, OR—Jan. 12, 2023 — SheerID, the global leader in identity marketing, has joined forces with commercetools, the leading provider of composable commerce. This strategic partnership ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities - teachers, medical professionals, first responders, and more - with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are ...