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Our Inspiration

Remember the days when verification was simple? We all shopped at the mall, and if you wanted a student discount, all you had to do was show your student ID to the cashier. It turns out it’s much harder to show a student ID to a computer or a smartphone.

To complicate matters further, the world wide web and social media made it possible for millions of potential customers to discover exclusive offers (yay!) and try to redeem them regardless of whether or not they actually qualified (boo).

To address the growing problem of discount abuse, organizations either turned a blind eye and relied on the “honor system” or devised convoluted systems of their own that usually required .edu email addresses or fax machines. Marketers were forbidden to advertise exclusive promotions or forced to hide them on secret landing pages to prevent deep discounts from going viral.

Percentage of SheerID employees that believe:

SheerID was named after David Shear, but he spelled his name
wrong on the business cards by mistake and just went with it.
0%
Chocolate covered mango slices count as a “healthy” break room snack.0%
Our corporate colors are orange and green because orange
furniture was on sale at IKEA when we opened our first office.
0%
SheerID started out as three hippies in a shoebox.0%

Fraud declined, but so did conversion rates because these methods created a terrible customer experience. Faced with the choice of margin erosion or abandoned shopping carts, many businesses decided to only offer exclusive discounts in-store, much to the dismay of the customers they intended to honor.

The heroes of our story, our co-founders- Jake, Marci, and David- recognized the problem that retailers were facing and set out to develop a solution that made verification simple again, no matter where customers shopped.

Our Team

Get to know the faces behind SheerID’s verification solutions.

Get in touch. We’d love to assist your company with your verification needs.