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Win the Next Generation of Users with Gated, Personalized Offers

Invest in students now to grow long-time customer relationships with Identity Marketing.

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How successful software brands win college students

A consumer tribe is a group of people who share a meaningful attribute that is central to their identity, such as their life stage or occupation. Some common examples are students, seniors, teachers, nurses, and first responders.

Identity marketing is a powerful tactic that enables you to deliver gated, personalized offers to students and digitally confirm their eligibility. Your bottom line is protected, and you’re introducing your target audience to your product so you can create a long-term, and profitable, relationship.

60%
Increase in new-to-file customers

Eligible consumers typically share your offers with their peers, reducing acquisition costs.

35%
Reduction in Promotion Fraud

Verification with authoritative data sources ensures only eligible consumers redeem your offer.

90+%
Convert to Full Price

Students are very likely to convert their student discount into full-price after graduation.

SheerID Enables Software Brands To:

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Build a Pipeline of New Business

7 in 10 college students said they like to learn about new products and services directly from the brand. By engaging them on your site, you can nurture students with regular product updates, training opportunities, and student resources. This turns student customers into masters of your software, making them more likely to convert to full price upon graduation. SheerID enables you to capture secure opt-in data from your customers during the verification process so you can remarket to them with confidence.

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Grow Customer Lifetime Value

When you make your software available to college students for free or at a deep discount, you’re not only gaining new customers today, you’re planting seeds that will reap tremendous benefits over time. Seeding your market with a student offer establishes a positive relationship with students when their brand affiliations are still forming. Upon graduation, students will have developed a proficiency in your software and will be looking to bring their expertise to the professional world.

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Trigger Word of Mouth Marketing

College students are highly social, and when they find a tool they love at a great price, sharing the “great deal” with their peers is rewarding. Because of the strong community among students, brands often see lower customer acquisition costs as they find they can rely more heavily on the organic spread of information.

  • 97% of students would share a student discount with other students
  • 65% of students learn about special offers from other students
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Avoid Fraudulent Offer Redemption

SheerID’s Identity Marketing Platform allows you to confirm a user’s student enrollment status instantly, as part of your existing account creation or sign up process. This allows for a frictionless customer experience, as well as a secure way to provide your software at a discount. We make it easy for students to reverify, so you’ll know when their eligibility has expired - allowing you to begin monetizing the customer relationship and inviting the former student to purchase your product.

Best Consumer Tribes for Software Brands

Get started with Identity Marketing with one of our popular consumer tribes for software

Acquire Gen Z Customers with Student Offers

Gen Z makes up 26% of the US population, and they’re starting to head off to college. Engaging them with a personalized offer is a lucrative strategy. SheerID’s Identity Marketing Platform helps you protect your offer by verifying that users who redeem it are actually students. This protects your offer from fraud and increases its appeal by making it truly exclusive.

Our Student Verification Solution includes:

4M
US high school students
40M
US college students and recent graduates
190M
global university students
"SheerID doesn’t just save us money; it helps protect our academic program while letting as many students as possible take advantage of it."
Randy Gross
Chief Information Officer

Recognize Teachers with a Personalized Offer

Teachers are determined to show up for their students no matter what it takes. And they’ll never forget the brands that make that easier by giving them special discounts. Show your appreciation with a personalized offer for teachers.

Our teacher verification solution includes:

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
"Using SheerID not only protects our margins, it keeps the offer truly exclusive, which underscores our commitment to teachers and makes the offer even more valuable in their eyes."
Lina Reveles Trujilo
Social Impact Lead

College is a Defining Experience

Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.

235M
Worldwide
$574B
US Spending Power
Holidays
Back to School - Summer
"Xfinity's College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID."
Cheri Davies
Senior Director of Acquisition Marketing

Teachers Put Their Students First

Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.

7M
In US, UK, Germany, France
$329B
US Spending Power
Holidays
Teacher Appreciation Week - May
Back to School - Summer
"Teachers are educating the future. We want to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."
Jon Pickard
Senior Manager of eCommerce

Learn more about Identity Marketing for Software

CompTIA Success story from SheerID
Success Story
CompTIA Reduces Student Discount Abuse By 20% And Generates A 20:1 ROI
Download Now
Tableau case study from SheerID
Use Case
Tableau Uses Gated Student Offer To Seed Long Term Customers
Download Now
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eBook
How To Create A Student Seed Marketing Program
Download Now

Why leading software brands are finding success with SheerID

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Move Fast—Get Value in Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

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Largest Network of Consumer Tribes

Market to more than a dozen consumer tribes or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

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Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

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Leverage the Wisdom of Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.