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Secure the Next Generation of Users with Gated, Personalized Offers

Engage more students and teachers and build a pipeline of brand ambassadors.

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How successful software brands seed their market

Giving students and teachers your software for free or at a discounted price can introduce your product to hundreds of millions of new users around the world. Using SheerID’s Identity Marketing Platform to instantly verify their eligibility protects your offer from abuse and saves you time and money.

The process also gives you valuable customer data you can use to build long-term brand relationships by providing users with certification programs, invitations to industry events, and more.

35%
Reduction in Fraud

Digitally verifying eligibility using authoritative data sources ensures only eligible consumers can redeem your offer.

60%
Increase in New Customers

More than 90% of students and teachers will share your offer with others who are eligible for it.

235M
University and High School Students Worldwide

Engage students in more than 191 countries around the world.

SheerID Enables Software Brands To:

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Build a Pipeline of New Business

With SheerID, customers opt in to receive your offer and their eligibility is digitally verified, which gives you zero-party data you can use to re-engage them. You can nurture students with regular product updates, training opportunities, and learning resources that help them experience the full potential of your software. Students who master your product are more likely to pay full price and carry it into the workplace when they graduate.

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Grow Customer Lifetime Value

Giving your software to students and teachers for free or at a deep discount not only wins you new customers today, it creates long-term revenue streams by launching a positive relationship with students while their brand affiliations are still forming. Students who develop expertise with your software become professionals who use it their whole lives.

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Save Time and Resources by Streamlining Verification

Manually verifying eligibility for your offers is cumbersome and expensive. With SheerID’s Identity Marketing Platform, you can save time and money by instantly and digitally verifying your customers’ academic credentials. SheerID leverages thousands of authoritative data sources to ensure your offers reach the right groups of customers. It also helps you scale your program by making it easy to extend your offer to new students around the world, and to new consumer groups, such as nonprofits.

  • 97% of students would share a student discount with other students
  • 65% of students learn about special offers from other students
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Avoid Fraudulent Offer Redemption

SheerID’s Identity Marketing Platform allows you to confirm a user’s student or teacher enrollment status instantly, as part of your existing account creation or sign up process. This allows for a frictionless customer experience, as well as a secure way to provide your software at a discount. We make it easy for students to reverify, so you’ll know when their eligibility has expired - allowing you to begin monetizing the customer relationship and inviting the former student to purchase your product.

Best Consumer Community for Software Brands

Get started with Identity Marketing with one of our popular consumer communities for software

Acquire Gen Z Customers with Student Offers

Gen Z makes up 26% of the US population, and they’re starting to head off to college. Engaging them with a personalized offer is a lucrative strategy. SheerID’s Identity Marketing Platform helps you protect your offer by verifying that users who redeem it are actually students. This protects your offer from fraud and increases its appeal by making it truly exclusive.

Our Student Verification Solution includes:

37M
high school and secondary students in the US and EU
40M
US college students and recent graduates
235M
global university students
"SheerID doesn’t just save us money; it helps protect our academic program while letting as many students as possible take advantage of it."
Randy Gross
Chief Information Officer

Recognize Teachers with a Personalized Offer

Teachers are determined to show up for their students no matter what it takes. And they’ll never forget the brands that make that easier by giving them special discounts. Show your appreciation with a personalized offer for teachers.

Our teacher verification solution includes:

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
"Using SheerID not only protects our margins, it keeps the offer truly exclusive, which underscores our commitment to teachers and makes the offer even more valuable in their eyes."
Lina Reveles Trujilo
Social Impact Lead

College is a Defining Experience

Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.

235M
Worldwide
$574B
US Spending Power
Holidays
Back to School - Summer
"Xfinity's College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID."
Cheri Davies
Senior Director of Acquisition Marketing

Teachers Put Their Students First

Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.

7M
In US, UK, Germany, France
$329B
US Spending Power
Holidays
Teacher Appreciation Week - May
Back to School - Summer
"Teachers are educating the future. We want to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."
Jon Pickard
Senior Manager of eCommerce

Learn More about Identity Marketing for Software

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Use Case
Tableau Uses Gated Student Offer To Seed Long Term Customers
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CompTIA Success story from SheerID
Success Story
CompTIA Reduces Student Discount Abuse By 20% And Generates A 20:1 ROI
Download Now
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eBook
How To Create A Student Seed Marketing Program
Download Now

Why Leading Software Brands are Finding Success with SheerID

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Move Fast—Get Value in Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

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Largest Network of Consumer Communities

Market to more than a dozen consumer communities or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

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Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

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Leverage the Wisdom of Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.