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Teacher Verification

ON-DEMAND WEBINAR

7 Best Practices

for Marketing to Teachers

Our teacher verification customers include:

ADVANTAGES OF SHEERID VERIFICATION

Pinpoint Your Target Audience

Because we verify against authoritative data, SheerID can differentiate between educators, administrators, and students.

Complete Coverage

SheerID is the only verification technology that provides 100% comprehensive coverage of teachers in the US.

Simplified Process

SheerID doesn’t require educators to purchase a membership card, join an online community, or belong to a specific association.

SheerID Verifies:

  • 4M K-12 Teachers in the US
  • 1.7M College Faculty
  • 1M Administrators

SheerID’s pricing is based on verification volume

95%

LIKELY TO USE DISCOUNT ON SCHOOL SUPPLIES

$1.7 Billion

SPEND OUT-OF-POCKET ON CLASSROOM

64%

DISCOUNTS MAKE THEM FEEL VALUED

They Say

Get to Know Teachers

  • 80% of teachers are women
  • 99% have internet access
  • They stay at their jobs 2.5x longer than the average American
  • 67% buy classroom snacks to provide students with basic nutrition

Spending Habits

  • They shop online 2x more than other consumers
  • 84% are more loyal to brands that offer teacher discounts
  • 83% say a 25% discount will get their attention
  • 90% are more likely to shop with brands with teacher appreciation programs

When to Reach Teachers

  • May is Teacher Appreciation Month
  • Teacher Appreciation Week is the first full week in May
  • Educators stock up during back-to-school season
  • Budget-savvy educators seek out deals during the holidays

Featured Use Cases

  • Boden Use Case

    SheerID’s agile service gives Boden the freedom to try different promotions for teachers to generate new interest in their apparel, while still protecting their margins.

  • Amazon Use Case

    Amazon has standardized on SheerID’s teacher and student eligibility verification for all academic software SKUs offered on Amazon.com.

  • Boden Use Case

    SheerID’s agile service gives Boden the freedom to try different promotions for teachers to generate new interest in their apparel, while still protecting their margins.

  • Amazon Use Case

    Amazon has standardized on SheerID’s teacher and student eligibility verification for all academic software SKUs offered on Amazon.com.

Read Our Teacher Verification Datasheet

Download Our Infographic

Teachers’ Shopping Behaviors

Every year, SheerID teams up with Agile Education Marketing to conduct a survey of teachers and get insight into their buying decisions. Find out what they wish your brand was doing to connect with them.