SheerID's Identity Marketing Platform

Create identity-based offers and run bold campaigns to acquire key communities and collect verified, zero-party data.

See How the SheerID Platform Works

Win Customers by Rewarding Their Identity

SheerID’s Identity Marketing Platform enables you to acquire customers in high-value consumer communities, like students, teachers, the military, and hundreds of professional groups. You simply create a gated, personalized offer for a community and market it through all your usual channels. When customers redeem the offer, SheerID uses 20,000+ authoritative data sources to verify their identity, and then applies the discount directly to their purchase.

With SheerID, everyone wins. Your customers get personalized deals that honor their identity and make them feel valued. You get more conversions—and the verified, zero-party data customers provide during the verification process.


Features that Drive Your Success

Instant Verification through a White Label Platform
  • Create a custom, branded offer and launch a program in less than 30 minutes on our self-service platform.
  • Instantly verify customers as a seamless step in your purchase process using 20,000+ authoritative data sources.
  • Leverage our APIs and webhooks to integrate into your martech stack.
Verified Female and Male Students with graph from SheerID
Campaign Optimization
  • Promote your offer by integrating with 16 affiliate marketing networks and an infinite number of publishers.
  • Use SMS and email re-engagement to convert more verified customers.
  • Track the performance of your offer through all your channels.
  • Use A/B testing to fine tune your promotional strategy.
  • Review built-in reports to monitor ROI and measure growth.
Full Data Ownership
  • Own all the zero-party data you collect through the verification process and use it to re-engage customers and nurture their loyalty.
  • Drive future campaign success by integrating verification data with your CRM data.
Global Reach
  • Launch programs in multiple regions throughout the world.
  • Leverage multi-language support to give customers a more user-friendly verification experience.
  • Use SMS engagement in markets around the world.
Security Login Screen from SheerID
Enterprise Security and Fraud Protection

Add the following security controls and data retention rules to reduce risk even further:

  • SSO integration to ensure your campaign meets your security standards.
  • Customized data retention rules to establish how long data is kept.
  • Third-party consortium checks to identify fraud risk before it happens.
  • Custom fraud rules to tighten or loosen fraud checks.
  • Email and SMS fraud loops for even greater protection.
G2 Leader Summer 2020 medal from SheerID
G2 Leader Fall 2020 medal from SheerID

“We knew we wanted to partner with SheerID from day one. They were the simplest platform to integrate into our checkout, their existing client base was compelling, all major segments were available to us immediately.”

-April 2020

“Instant and reliable verification provider and a great customer support team. SheerID has enabled us to scale our custom offerings while reducing workload at the same time”

-June 2019

“SheerID does a great job of quickly verifying background information on our customers in order to offer them deals on our site. We were able to seamlessly integrate the SheerID verification as part of our customer account process.”

-June 2019

How SheerID Drives Results


Increase Engagement and Lower CAC

Identity-based offers see high conversion rates because they create a strong emotional connection with customers. Consumer communities share the offers at high rates, too, which amplifies your campaign and lowers acquisition costs. Digital verification protects your margins for even greater ROI.

"Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment"
Cheri Davies
Senior Director of Acquisition Marketing

Differentiate Your Brand

Giving a personalized offer to a consumer community expresses high regard for its members and makes your brand stand out in their eyes. Verifying their eligibility for your offer creates a reciprocal exchange of value that builds trust, which makes your campaigns more effective and leads to greater customer loyalty.

“Our campaigns to first responders and medical workers drove short-term revenue and expanded our overall customer base.”
Matt Gehring
SVP of Growth

Grow Customer Lifetime Value

Honoring a customers’ identity with a personalized offer launches a deeper brand relationship because it makes them feel special. SheerID gives you zero-party data you can use to turn a customer’s first purchase into a lifelong engagement., and integrating SheerID into your loyalty program makes nurturing them even easier.

“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers.”
Steve Carlotti
Executive Vice President of Marketing of Michael's

Create Highly Secure and Appealing Offers

Discount abuse can be as high as 35%. Digital verification ensures only eligible customers can redeem your offer, which prevents revenue leakage and increases your margin. And when customers see your offer is truly exclusive, it increases the offer’s value and underscores your intent to launch a genuine relationship with them.

"We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared."
Randy Gross
Chief Information Officer CompTIA

Enrich Your Data to Re-Engage Customers

In addition to acquiring customers with gated offers through SheerID’s Identity Marketing Platform, you can also learn more about your existing customers by using SheerID’s new Audience Development product.

With Audience Development, you identify community members in your existing first-party data sets, and then leverage the customer insight you gain to create personalized marketing that wins and retains their business.