Gated offers make first responders feel valued and drive their brand loyalty.
Police officers, firefighters, and emergency service professionals risk their lives to protect us. And brands that honor their service win their business.
Research shows that using personalized offers to reward first responders makes them try a new brand, spend more, buy sooner, and purchase more often.
In the US.
spending power in the US alone.
want to hear about personalized offers designed for them.
Honoring first responders for the work they do creates an emotional connection that captures their attention and endears them to your brand. When first responders receive a personalized offer:
Personalized offers motivate purchase behavior and help retain customers.
When you give first responders a personalized offer, 1 in 3 would spend more money and more than half would buy from you more often.
SheerID uses more than 9,000 authoritative sources to digitally verify that everyone who redeems your first responder offer is eligible for it, which protects your margins and increases your returns.
It also shows first responders that your offer is truly just for them, which makes it more appealing and motivates them to promote it.
Research shows that nearly every first responder would share your offer with others in their group, which amplifies your campaigns and lowers your acquisition costs.
You can also create “Black Friday-like” spikes year-round by running campaigns during holidays that celebrate first responders, such as National Police Week, National EMS Week, and International Firefighters’ Day.
With SheerID, you can launch a first responder program in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.
When Purple launched its identity marketing program to the military, it drove 6x conversions and 25:1 ROAS.
The company extended the offer to first responders and other groups. In just eight weeks, the expanded program generated 58% of the revenue it brought in the previous year.
When the pandemic hit, Rothy’s asked its customers how it could best respond.
They said Rothy’s should offer its teacher discount to first responders and medical workers, so the company did.
Listening to its loyal customers paid off. Adding these groups to Rothy’s program grew its revenue by 60%.
Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to first responders, healthcare workers, and active military and veterans.
These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.
CheapCaribbean used SheerID to launch its personalized offer to nurses, and the company reduced discount abuse by 36% and acquired 8,000 customers.
When the company saw the program’s results and knew the offer was secure, it created an exclusive travel club for first responders that was just as successful.
