Firefighter from SheerID

Acquire First Responders with Personalized Offers That Show Them You Care

Gated offers make first responders feel valued and drive their brand loyalty.

Protect Personalized Offers for First Responders with SheerID and Win Their Business

Police officers, firefighters, and emergency service professionals risk their lives to protect us. And brands that honor their service win their business.

Research shows that using personalized offers to reward first responders makes them try a new brand, spend more, buy sooner, and purchase more often.


In the US.


spending power in the US alone.


want to hear about personalized offers designed for them.

How SheerID Helps Brands Acquire First Responders

Create Deeper Brand Relationships

Honoring first responders for the work they do creates an emotional connection that captures their attention and endears them to your brand. When first responders receive a personalized offer:

  • 59% would feel valued.
  • 41% would try a new brand.
  • 38% would purchase sooner.
Drive ROI and Brand Loyalty

Personalized offers motivate purchase behavior and help retain customers.

When you give first responders a personalized offer, 1 in 3 would spend more money and more than half would buy from you more often.

Protect Your Offer from Discount Abuse

SheerID uses more than 9,000 authoritative sources to digitally verify that everyone who redeems your first responder offer is eligible for it, which protects your margins and increases your returns.

It also shows first responders that your offer is truly just for them, which makes it more appealing and motivates them to promote it.

Activate Word of Mouth and Reduce CAC

Research shows that nearly every first responder would share your offer with others in their group, which amplifies your campaigns and lowers your acquisition costs.

You can also create “Black Friday-like” spikes year-round by running campaigns during holidays that celebrate first responders, such as National Police Week, National EMS Week, and International Firefighters’ Day.

Deliver Results Quickly

With SheerID, you can launch a first responder program in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.

How Top Brands are Using SheerID

Purple’s Explodes with Growth

When Purple launched its identity marketing program to the military, it drove 6x conversions and 25:1 ROAS.

The company extended the offer to first responders and other groups. In just eight weeks, the expanded program generated 58% of the revenue it brought in the previous year.

“Working with SheerID has been fantastic. Our identity marketing programs account for 10-15% of all Purple’s online revenue.”
Colby Saenz
Affiliate Manager

Rothy’s Devoted Fans Drive Revenue

When the pandemic hit, Rothy’s asked its customers how it could best respond.

They said Rothy’s should offer its teacher discount to first responders and medical workers, so the company did.

Listening to its loyal customers paid off. Adding these groups to Rothy’s program grew its revenue by 60%.

“Using SheerID to digitally verify every shopper helped us acquire new customers, increase loyalty, and ensure the program was profitable.”
Matt Gehring
SVP of Growth

Tuft & Needle Leverages Cause Marketing

Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to first responders, healthcare workers, and active military and veterans.

These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.

“Honoring first responders is a mission-driven approach that helps us rise above the noise.”
Melanie LaDue
Gives Back Lead

CheapCaribbean Reduces Fraud

CheapCaribbean used SheerID to launch its personalized offer to nurses, and the company reduced discount abuse by 36% and acquired 8,000 customers.

When the company saw the program’s results and knew the offer was secure, it created an exclusive travel club for first responders that was just as successful.

“SheerID greatly simplified our verification process and ensured only nurses could redeem the offer, which increased its value in their eyes.”
Jordan Clegg
Brand Manager, Integrated Marketing

Learn More about Identity Marketing to First Responders

Webinar: How Smart Brands Support First Responders
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Best Practice For Reaching First Responders
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First Responder Datasheet
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