Attract New Customers with Gated, Personalized Offers

Invite consumers in with a personalized offer that honors their identity and rewards them with an exclusive deal.

How hospitality brands attract loyal customers

Identity Marketing embraces the power of consumer tribes by honoring groups like teachers, medical professionals, and the military with a personalized offer that rewards their service. Not only does this make those individuals more likely to buy from you, it creates a halo effect of goodwill for your brand.

Did you know? 77% of teachers would redeem an offer on restaurants, and 69% on travel.

SheerID instantly verifies a person’s eligibility to ensure your personalized offer remains exclusive while mitigating fraud.

20:1
Return on Advertising Spend

Eligible consumers typically share your offers with their peers, reducing acquisition costs.

35%
Reduction in Promotion Fraud

Verification with authoritative data sources ensures only eligible consumers redeem your offer.

3X
Conversion rate

Create strong emotional connections that motivate customers to take action.

SheerID Enables Hospitality Brands To:

Win New Customers

Buyers are dismissing the unending number of ads they receive on a daily basis, and universal discounts don’t feel personal. By creating a personalized offer that speaks to a person’s deep-seated attributes such as their occupation, status, or service, you create an emotional connection that goes beyond a typical promotion.

  • 4 in 5 teachers will try a new brand when given a personalized offer.
  • 96% of nurses said a personalized offer would positively impact their brand relationship.
Drive Word of Mouth

Most consumer segments don’t know each other, but consumer tribes do. Identity marketing harnesses the powerful existing network within these tight-knit groups, triggering social sharing amongst their peers. When you activate strong social sharing, you can rely less on typical advertising channels - making your marketing spend go further than before.

  • 97% of nurses say they would share an offer with their peers.
  • 96% of the military would share a personalized offer with others in the military community.
Encourage Repeat Purchases

You can be confident in the data you collect from identity marketing because it comes directly from your customers. Their attributes used for verification also provide insight into their lives—nurses are overworked, military families move a lot—that can be combined with other data to create personalized experiences to re-engage and encourage repeat purchases all year long.

  • 82% of consumers said personalized offers make them buy from a brand more often.
Trigger a Halo Effect of Goodwill

Identity Marketing enables you to go beyond just a discount, and truly recognize and reward the consumer tribes that you care about. Showing your appreciation for groups like teachers, healthcare workers, and the military is a great way to differentiate your brand and win the support of everyone who cares about them.

  • Nearly 90% of Americans would switch to a cause-branded product if pricing and quality were similar.

Consumer Tribes for Hospitality

How Top Hospitality Brands are Using SheerID

Reward Nurses for their selfless effort

Nurses work long tireless hours to provide care to those in need. Support the vital role they play and reward them with a personalized offer. Our Healthcare verification is available in the US, CAN, UK, France, and Germany, and includes:

6.2M
Nurses
1.9M
Doctors
17.5M
Healthcare professionals
“We historically have run annual appreciation days for nurses, teachers, and the military, but they’ve only been in restaurants. SheerID gives us the opportunity to expand those programs to our digital platforms. With SheerID’s help, we can continue to serve our customers and better support our communities.”
Kevin McCulloch
Philanthropy and Brand Activation Manager

Thank Teachers with a Personalized Offer

Teachers are highly educated, have above-average household incomes, and work selflessly to empower young minds. 84% of teachers said that a personalized offer makes them feel appreciated.

One of the most effective ways to market to teachers is to reward them with a gated, personalized offer that appeals to their interests.

Our teacher verification solution includes:

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
"Using SheerID not only protects our margins, it keeps the offer truly exclusive, which underscores our commitment to teachers and makes the offer even more valuable in their eyes."
Lina Reveles Trujilo
Social Impact Lead

Show Your Appreciation for the Military

Military consumers are diverse but tightly knit, and they overwhelmingly prefer to buy from businesses that offer them exclusive discounts. With $1 trillion in annual purchasing power, they are a consumer tribe your brand can’t afford to ignore.

Our military verification solution includes:

20.2M
veterans and military retirees
13.5M
military spouses and other dependents
3.8M
active duty, national guard and reservists
“Our growth was positively impacted by the significant success of sales from our new Military Epic Pass. The vast majority of Military Epic Passes were sold to guests that were not previously season pass purchasers and over half of the pass purchases were not previously in our database.”
Rob Katz
CEO

Learn more about Identity Marketing for Hospitality

Datasheet
Travel Overview
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Success Story
Chipotle Success Story
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Datasheet
QSR Overview
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Why leading hospitality brands are finding success with SheerID

Move Fast—Find Value In Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

Verify 2.5 Billion Consumers

Market to more than a dozen consumer tribes or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

Leverage the Wisdom of the Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.