Male senior smiling in sweater from SheerID

Acquire Senior Customers with Gated Offers

Show your appreciation for seniors and help drive brand awareness and loyalty.


seniors throughout the world


in global spending power by 2030


of seniors want to hear about personalized offers designed for them.

Seniors have trillions of dollars of spending power, and deeply value special offers that reward their life stage. Win their business with SheerID.

SheerID enables you to create gated, personalized offers for seniors in 30 countries and leverages the power of 200K+ authoritative data sources to verify that customers are eligible for your offers.

How SheerID Helps You Win Seniors Customers

Seniors on how they lover personalize offer stats from SheerID
Create Deeper Brand Relationships

Honoring seniors creates an emotional connection that captures their attention and endears them to your brand.

Senior female with stats from SheerID
Drive ROI and Brand Loyalty

Personalized offers motivate purchase behavior and help retain customers.

Smiling female senior on screen with 9,000 authoritative sources stat from SheerID
Protect Your Offer from Discount Abuse

SheerID uses more than 200,000 authoritative sources to digitally verify the age of every senior who redeems your offer, which protects your margins and increases your returns.

It also shows seniors your offer is truly exclusive, which makes it more appealing and motivates them to promote it.

Seniors walking in the outdoors with a graph on a laptop from SheerID
Activate Word of Mouth and Reduce CAC

Research shows that more than 9 in 10 seniors would share your offer with others who were eligible for it, which amplifies your campaigns and lowers your acquisition costs.

You can also create “Black Friday-like” spikes year-round by running campaigns during holidays that celebrate seniors, such as National Grandparents Day.

Senior on screen communicating how easy it is to launch a campaign from SheerID
Deliver Results Quickly

With SheerID, you can launch a program for seniors in minutes. And, SheerID's reporting suite lets you track the success of your offer so you can optimize your program.

Female senior in glasses smiling with a phone showing verification from SheerID
Streamline Conversions and Respect Data Privacy

Digital verification is an opt-in process that requires only basic information, such as email address and date of birth.

Customers are verified on your website when they check out, which reduces friction and enhances their experience of your brand.

Recognize Seniors During Important Times of the Year

Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group

National Senior Citizens Day
August 21
Grandparents Day
September 11

How Top Brands are Using SheerID


Michaels Boosts Its Loyalty Program

Arts and crafts retailer Michaels tied its personalized offers to seniors to Michaels Rewards so it could provide them with a richer customer experience.

Once Michaels launched the program, seniors could apply the discount to all their in-store and online purchases, and the company verified 200,000 seniors, teachers, and military members.

“SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
Steve Woodward
Senior Director - Digital Experience

Tuft & Needle Leverages Cause Marketing

Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to nurses and other healthcare workers, as well as first responders, active military, and veterans.

These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.

“Honoring first responders is a mission-driven approach that helps us rise above the noise.”
Melanie LaDue
Gives Back Lead
Tuft and Needle logo from SheerID

CheapCaribbean Reduces Fraud

CheapCaribbean knew nurses need a vacation, so it launched a personalized offer giving them a chance to win one of 50 free trips to a locale of their choice.

The company protected the offer with SheerID, and the campaign brought in 8,000 customers while reducing discount abuse by 36%.

“SheerID greatly simplified our verification process and ensured only nurses could redeem the offer, which increased its value in their eyes.”
Jordan Clegg
Brand Manager, Integrated Marketing

Learn More about Identity Marketing to Seniors