Acquire Seniors with Personalized Offers That Honor Their Life Stage

Gated offers make seniors feel appreciated and drive their brand loyalty.

Protect Personalized Offers for Seniors with SheerID and Win Their Business

Seniors are a large and lucrative audience, and they love brands that recognize their unique stage in life.

Research shows that giving personalized offers to seniors makes them try a new brand, buy more, and purchase sooner and more often.

Verify 889M

across 23 countries


In global spending power


of seniors want to hear about personalized offers designed for them.

How SheerID Helps You Win The Business of Seniors

Create Deeper Brand Relationships

Honoring seniors creates an emotional connection that captures their attention and endears them to your brand. When seniors receive a personalized offer:

  • 71% feel thankful.
  • 1 in 3 would try a new brand.
  • 31% would purchase sooner.
Drive ROI and Brand Loyalty

Personalized offers motivate purchase behavior and help retain customers.

When you give seniors a personalized offer:

  • 1 in 5 would spend more money and more than half would buy from you more often.
Protect Your Offer from Discount Abuse

SheerID uses more than 9,000 authoritative sources to digitally verify the age of every senior who redeems your offer, which protects your margins and increases your returns.

It also shows seniors your offer is truly exclusive, which makes it more appealing and motivates them to promote it.

Activate Word of Mouth and Reduce CAC

Research shows that more than 9 in 10 seniors would share your offer with others who were eligible for it, which amplifies your campaigns and lowers your acquisition costs.

You can also create “Black Friday-like” spikes year-round by running campaigns during holidays that celebrate seniors, such as National Grandparents Day.

Deliver Results Quickly

With SheerID, you can launch a program for seniors in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.

Streamline Conversions and Respect Data Privacy

Digital verification is an opt-in process that requires only basic information, such as email address and date of birth.

Customers are verified on your website when they check out, which reduces friction and enhances their experience of your brand.

How Top Brands are Using SheerID

Purple’s Explodes with Growth

When Purple launched its identity marketing program to the military, it drove 6x conversions and 25:1 ROAS.

The company extended the offer to a range of other consumer tribes, including first responders and healthcare professionals. In just eight weeks, the expanded program generated 58% of the revenue it brought in the previous year.

"In just eight weeks, our identity marketing program has produced 58% of the revenue it generated last year. Altogether, the programs account for 10-15% of all Purple’s online revenue.”
Colby Saenz
Affiliate Manager

Michaels Boosts Its Loyalty Program

Arts and crafts retailer Michaels tied its personalized offers to seniors to Michaels Rewards so it could provide them with a richer customer experience.

Once Michaels launched the program, seniors could apply the discount to all their in-store and online purchases, and the company verified 200,000 seniors, teachers, and military members.

“SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
Steve Woodward
Senior Director - Digital Experience

Tuft & Needle Leverages Cause Marketing

Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to nurses and other healthcare workers, as well as first responders, active military, and veterans.

These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.

“Honoring first responders is a mission-driven approach that helps us rise above the noise.”
Melanie LaDue
Gives Back Lead

CheapCaribbean Reduces Fraud

CheapCaribbean knew nurses need a vacation, so it launched a personalized offer giving them a chance to win one of 50 free trips to a locale of their choice.

The company protected the offer with SheerID, and the campaign brought in 8,000 customers while reducing discount abuse by 36%.

“SheerID greatly simplified our verification process and ensured only nurses could redeem the offer, which increased its value in their eyes.”
Jordan Clegg
Brand Manager, Integrated Marketing

Learn More about Identity Marketing to Seniors

Want Seniors to Convert? Protect Their Privacy with Digital Verification
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Make Seniors an Offer They Can’t Refuse
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7 Tips on Marketing Effectively to Seniors
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